As the number one kids' oral care brand,1 Aquafresh understands the importance of good oral care habits from an early age. As well as an oral care range suitable for every stage in a child's development, engaging packaging designs and age appropriate toothpaste formulations, the brand supports the education of younger patients and their carers through the provision of Aquafresh Kids Motivation Packs to dental surgeries. Now Aquafresh is expanding this initiative to encourage better brushing in the community, as well as in practice, with the 'Better Brushing Programme'.

The 'Better Brushing Programme' is designed to support the fantastic work dental professionals are doing through the provision of educational materials and product samples within their local community.

GlaxoSmithKline Consumer Healthcare has also refreshed the products within the Aquafresh kids range. The Aquafresh Kids toothpaste range is staged by age to contain the appropriate level of fluoride in line with the Department of Health guidelines1 and a mint taste profile which is designed to help children progress to the flavour of adult toothpaste. Aquafresh My Big Teeth Mouthwash is for children age 6+ and is available in two flavours. Aquafresh children's toothbrushes feature new packaging and appealing designs. The brand is also launching a new teether for babies.

www.gsk-dentalprofessionals.co.uk.