Digital medicine companies can incorporate and build on existing business models in tech and biomedicine to bring transformational new products to market and eventually reshape medicine.
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D.S., G.H & D.Z. have interests in Akili and the Sync Project.
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Steinberg, D., Horwitz, G. & Zohar, D. Building a business model in digital medicine. Nat Biotechnol 33, 910–920 (2015). https://doi.org/10.1038/nbt.3339