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Top tips for getting your science out there

Craig Cormick explains how scientists can get their arguments across to members of the public.
  1. Craig Cormick

    1. Craig Cormick is the past president of the Australian Science Communicators in Ashmore, Queensland, a national forum for science communicators and science journalists, and is the author of The Science of Communicating Science (2019).

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As a professional science communicator who has watched many scientists struggle to convey their research effectively, I decided it was time to apply some of the principles of good science to communication. I wanted to tap into the wealth of evidence-based research that exists on how to improve it. There is a lot out there — but it is unrealistic to expect any busy scientist to comprehend studies in science communication as well. So I started writing a book that might help scientists to do just that.

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doi: https://doi.org/10.1038/d41586-020-00239-6

References

  1. Cipriano, M. & Gruca, T. S. J. Predict. Market 8, 34–56 (2014).

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  2. Mercier, H. & Sperber, D. Behav. Brain Sci. 34, 57–74 (2011).

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  3. Green, M. C. & Brock, T. C. J. Pers. Soc. Psychol. 79, 701–721(2000).

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