THE method of advertising at present adopted by some of our scientific instrument makers is, I venture to think, open to serious objection. The prices, mentioned are, it would appear, not the current prices at all. An addendum (printed in small type or in some other, inconspicuous way) informs the public that, owing to the war, the prices quoted in the advertisement are subject to an addition of 10 or 20 per cent., and in some cases to as much as 33 per cent. Would it not be advisable to abandon entirely the publication of pre-war prices, and to quote instead the sums for which the various forms of apparatus are to be obtained at the time the advertisement meets the public eye?

Affiliations

1. Loxley Road, Wandsworth Common, S.W., April 2.

   • FREDK. J. BRODIE

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Publication history

DOI

https://doi.org/10.1038/101104b0

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