GSK is building on the success of Sensodyne Repair & Protect with the introduction of two new toothpastes: Sensodyne Repair & Protect Extra Fresh and Sensodyne Repair & Protect Whitening.

Aimed at accelerating growth in the sensitivity category, the new Sensodyne Repair & Protect toothpastes will target 25-44-year-olds. Extending the Repair & Protect platform, the Whitening and Extra Fresh variants are set to add value to the sector whilst the original Sensodyne Repair & Protect product continues to attract consumers.

Sensodyne Repair & Protect was introduced to the market in 2011 when an opportunity was identified to develop a unique product for the sensitivity category that actually repairs sensitive teeth. Using advanced NovaMin technology, Sensodyne developed an everyday fluoride toothpaste that offered users a product which can continuously help to repair, strengthen and protect their teeth from sensitivity.

Sensodyne is also introducing three new toothbrushes to its portfolio this July: Sensodyne Precision Medium, Sensodyne Precision Soft and Sensodyne Daily Care. Specially designed for consumers with sensitive teeth, the new toothbrushes will fill a current regime gap. Both the soft and medium textures are gentle on teeth and gums and therefore aid gentle cleaning whilst the small, angled heads provides effective cleaning in hard to reach areas.

www.sensodyne.co.uk