Aquafresh, from GSK, are launching a new on-pack competition which offers customers the opportunity to win a luxury holiday to Orlando, Florida, for a family of two adults and two children.

The offer opened on 16 October and runs across the core adult and children's Aquafresh toothpaste portfolio. The grand prize consists of a five-night break to Orlando including return flights, fully inclusive car hire throughout, a luxury five night stay at a five-star hotel, a three-day family pass to Orlando's theme parks and water parks, breakfast with Orlando's most famous theme park characters and a breathtaking helicopter ride over the city.

Entrants for the grand prize will automatically be entered into a secondary instant-win free prize draw where they will have the opportunity to win brushing rewards such as two minute egg timers and disclosing tablets.

To enter, customers simply need to purchase a promotional pack of Aquafresh toothpaste and then visit www.aquafreshclub.co.uk/orlando, log-in or register and enter the promotional code printed on the inside of the pack.

The competition will close on 29 March 2013 and the winner will be notified within seven days.