Discus Dental was already a thriving and dynamic dental company which had achieved worldwide success with its Zoom chairside tooth whitening system and other innovative oral health technologies and products. However, it was recently acquired by Philips, a company devoted to encouraging greater health and well-being. Oral healthcare is a significant part of its strategy to enhance consumer wellness, and an important growth driver of its product portfolio.

The Discus professional tooth whitening business will strengthen Philips' position as a leading oral healthcare brand amongst dental professionals and consumers. Moreover, the Discus range of oral care products complements the Sonicare portfolio.

Discus Dental has been rebranded as Philips Discus Dental and has a new logo. The Philips stand at the BDTA Dental Showcase in Birmingham in October featured both Sonicare and Discus brands under one umbrella for the first time.

By joining forces the companies can offer dental professionals many benefits: even greater access to some of the UK's thought-leaders, clinical and business consultancy, mentoring and training via one to one meetings, lectures, seminars, countrywide roadshows, articles and a newly launched Transitional Support Programme website portal for newly qualified hygiene-therapists.

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