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Creativity in the age of generative AI

State-of-the-art generative artificial intelligence (AI) can now match humans in creativity tests and is at the cusp of augmenting the creativity of every knowledge worker on Earth. We argue that enriching generative AI applications with insights from the psychological sciences may revolutionize our understanding of creativity and lead to increasing synergies in human–AI hybrid intelligent interfaces.

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Correspondence to Jacob Sherson.

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Rafner, J., Beaty, R.E., Kaufman, J.C. et al. Creativity in the age of generative AI. Nat Hum Behav 7, 1836–1838 (2023). https://doi.org/10.1038/s41562-023-01751-1

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