Introduction

Although the prevalence of cigarette smoking in the U.S. has declined substantially in the past decade [1], the use of combustible tobacco products persists as the leading cause of preventable death and disease in the U.S. [2]. Smoking cessation, therefore, is among the most important health-promoting changes that can reduce the risk of a variety of diseases [3]. Young adults (ages 18–25 years old) represent a substantial proportion of smokers, and focusing cessation efforts on smokers in this age group may result in higher quit rates than in older adults who have had a longer period to establish dependence [4].

One of the primary challenges associated with smoking cessation is in the management of craving and withdrawal symptoms, which help maintain tobacco use. Self-regulation strategies for reducing craving have an important role in potentially disrupting this maintenance and have been examined in the context of cue-induced craving. In such contexts, a variety of both implicit and explicit regulation strategies reduce craving acutely (see ref. [5] [6]) for review. Application of craving-regulation strategies engages frontal cortical and subcortical regions, including the anterior cingulate cortex, medial prefrontal cortex, dorsolateral prefrontal cortex, amygdala, ventral striatum, and the midbrain ([7]; see ref. [8] [9, 10]) for review, and evidence supports the notion that downregulation of craving occurs via prefrontal–striatal interaction [9].

In most studies of craving regulation, participants have been tested during acute abstinence, when craving is heightened. The neural mechanisms involved in regulation of craving likely shift as a consequence of smoking, yet no studies have compared the dynamics of craving regulation between the states of abstinence and after smoking. Comparison of these states may offer insight into the above-mentioned fronto-striatal interactions that modulate the craving response. To make this comparison, we obtained behavioral and functional MRI (fMRI) measures of craving regulation in young adult smokers after overnight abstinence (≥12 h), before and after they smoked their first cigarette of the day (of their preferred brand). We expected fronto-striatal activation related to craving regulation to diminish from before to after smoking, assuming that reduced craving after smoking a cigarette will result in less engagement of neural mechanisms to regulate craving.

Craving-regulation strategies used in most studies require explicit, effortful downregulation of craving. Such strategies are somewhat open-ended with minimal constraint over the participant’s strategic method, potentially leading to significant variability of behavioral and neural data within and between participants. To address this variability, we adapted a strategy that has been used in the emotion-regulation literature [11,12,13] and invokes a proximal/distal framing in which participants are instructed to imagine themselves either immersed in a scene (“close”) or at a distance from it (“far”). Instead of static images of smoking-related cues, to evoke a tangible, natural, and dynamic context of smoking, we used well-controlled video clips of young adults in scenes showing them either smoking or not. Self-report ratings of craving were collected after each video presentation. We expected an interaction of close/far instruction and video type (smoke/non-smoke), with the greatest craving occurring during the close, smoke condition. A sample of 42 participants completed the behavioral paradigm, and a subsample (N = 27) performed the same task during fMRI.

Materials and methods

Participants

Participants were young adults (18–25 years of age), who reported smoking ≥5 cigarettes per day for ≥1 year. They were recruited using internet and print media advertisements. Exclusion criteria were: positive urine test for illicit drugs (including marijuana) on test days, endorsing smoking marijuana >8 times per month or consuming alcohol on >15 days per month, use of psychotropic medications, any DSM-IV Axis I psychiatric disorder other than nicotine dependence, as assessed by the Mini International Neuropsychiatric Interview [14], desire for treatment for tobacco use disorder, history of neurological injury, current pregnancy, left-handedness (so as to not introduce variation in brain imaging), preference for menthol cigarettes, or use of nicotine products other than cigarettes (e.g., electronic cigarettes, chewing tobacco).

Overall, 42 young adults participated in the study, and 27 of them underwent fMRI scanning. Three of the fMRI participants did not complete the study, leading to insufficient data, and three participants were excluded from fMRI analyses due to excessive head motion during scanning (>2 mm translational displacement, >1.5° rotation). In total, behavioral data from 42 participants, and fMRI data from 21 of these participants were included in analyses. Participants received compensation in the form of cash.

Procedures

Screening and characterization of participants

All procedures were approved by the UCLA Office for the Protection of Research Subjects. Participants gave written informed consent after receiving a detailed explanation of the study. Then they underwent eligibility screening using questionnaires, psychiatric interview questions, and urine toxicology. Self-reports regarding prior drug use were obtained using a standardized questionnaire. Participants were required to demonstrate recent smoking by providing breath samples that had CO concentrations >10 ppm, measured using a portable monitor (coVita, Haddonfield, NJ) and urine samples with cotinine concentrations >3 ng/ml (NicAlert, Nymox Corporation, Hasbrouck Heights, NJ). Women provided urine samples to test for pregnancy, which was exclusionary. Clinical features related to tobacco use disorder were obtained using the Fagerström Test for nicotine dependence (FTND) [15].

Scan day procedures

Participants who satisfied the eligibility requirements of the study were required to remain abstinent from smoking for at least 12 h, verified by CO levels (<10 ppm) in expired air on days of testing. Urine tests negative for illicit substances were also required. Participants were scanned before and after smoking their first cigarette of the day, a cigarette of their preferred brand, ~35 min before performing the task in the scanner. Scanning sessions were conducted at the same time of day (abstinence and post-smoking scans at ~10 AM and 12 PM, respectively). Participants were scanned on five separate days as part of a larger study that examined the effects of smoking four research cigarettes delivering different doses of nicotine in addition to conventional (preferred brand) cigarettes, across five different testing sessions (results partially reported elsewhere, e.g., [16]). Testing days were spaced by an average of 5.22 days (SD = 4.32), and participants returned to smoking-as-usual between test days. Data reported here only include those from the abstinence scan on each of the 5 days and after smoking on one day (randomized across participants), when they smoked their preferred brand cigarette. Non-scanned participants underwent all of the same procedures as the scanned group except that the craving-regulation task was performed in a testing room outside of the scanner and presented on a laptop computer.

Craving-regulation task

The task performed during scanning (Fig. 1) was modeled after an incidental regulation task that uses proximal/distal perspective taking as an approach to regulate affect [12, 13] or food craving [11]. In the task used here, participants viewed videos of young adults in natural settings (e.g., waiting at a bus stop) while smoking a cigarette (“smoke” condition) or not (“non-smoke” condition). Prior to each video presentation (15 s), participants were given one of two instructions, “close” or “far” (2 s). On “close” trials, participants were instructed to imagine themselves immersed in the scene depicted in the video and to allow themselves to experience any sensations (e.g., imagined smells) potentially evoked by the video. On “far” trials, participants were told to imagine themselves as neutral observers, standing at a distance from the scene, and to make factual, objective observations of the content of the scene (e.g., indoors/outdoors). Following video presentation, participants were asked to rate their urge to smoke (“How much do you feel like smoking?”) on a four-point Likert scale, with a rating of “one” equivalent to “not at all” and “four” representing “very much”, with their right hand using a four-button button box in the scanner for scanned participants and the numbers 1–4 on a laptop keyboard for non-scanned participants. Participants had up to 4 s to respond on each trial. After making a button press, their choice was highlighted on the screen (1 s), followed by presentation of a fixation cross for 8 s. Five such trials were administered in a practice session outside the scanner before the session began. Twenty-four trials in two blocks (scanning runs) were administered. Although participants were not told so, “close” trials were used to assess baseline cue-reactivity, whereas the difference between craving ratings in the “close” and “far” trials were used to assess regulation.

Fig. 1
figure 1

Schematic of proximal/distal craving-regulation fMRI task. Participants were presented with an instructional cue (“close” or “far”) indicating whether they should imagine themselves having proximal or distal disposition (see Materials and methods) to the scene depicted in the subsequently presented video clip. After presentation of the video, participants rated their craving on a scale of 1–4. Participants had up to 4 s to respond. After making a button press, their choice was highlighted on the screen (1 s) followed by the inter-stimulus interval (ISI) that preceded the subsequent trial. A fixation cross appeared on the screen during the ISI for an average period of 8 s (see Materials and methods for further details)

The video clips used in the task were created by a professional film crew using several professional young-adult actors depicted in various scenes (e.g., at a kitchen table; waiting at a bus stop), either by themselves or in interaction with each other. Importantly, “smoke” and “non-smoke” videos were matched in all aspects of content, except for whether the actors were smoking or not. The videos did not include audio. Thirty-six unique 30-s videos were created. Each of these videos was split into two 15-s clips to accommodate the number of trials needed for the study. Three sets of 24 videos were used in the study. Each video clip was only presented once across abstinent and post-smoking sessions. Counterbalancing procedures were used to ensure that participants viewed equivalent video content across pre-smoking scans and post-smoking scans (e.g., same actors, scenes).

The presentation and timing of all stimuli and response events were programmed using Matlab (Mathworks, Natick, MA) and the Psychtoolbox (www.psychtoolbox.org) on an Apple MacBook Pro laptop running Mac OSX (Apple Computers, Cupertino, CA). During scanning, visual stimuli were presented using a projector at the rear of the bore of the scanner, with participants viewing them via a mirror mounted on the head coil.

Brain imaging

Imaging was performed using a 3-T Siemens AG (Erlangen, Germany) Trio MRI scanner with a 32-channel coil. We acquired two runs of 222 functional T2*-weighted echoplanar images (EPI) (slice thickness, 4 mm; 34 slices; repetition time (TR), 2 s; echo time (TE), 30 ms; flip angle, 90°; matrix, 64 × 64; field of view (FOV), 192 mm). Three additional volumes were discarded at the beginning of each run to allow for T1 equilibrium effects. For registration purposes, a T2-weighted matched bandwidth high-resolution anatomical scan (same slice prescription as EPI) and a magnetization-prepared rapid-acquisition gradient echo (MPRAGE) high-resolution scan (slice thickness, 1 mm; 176 slices per slab; TR, 2530 s; TE, 3.31 ms; flip angle, 7°; matrix, 256 × 256; FOV, 256 mm; sagittal orientation) were acquired for each participant. The orientation for matched bandwidth and EPI scans was oblique axial to maximize full brain coverage and to optimize signal from ventral prefrontal regions.

Data analysis

Behavioral data

Mean craving ratings from each participant were submitted to a generalized linear mixed model with participant as random effect using the lme4 software package [17] within the R statistical programming language and environment (www.r-project.org). With craving rating as the dependent variable, task instruction (“close”/”far”), video type (“smoke”/”non-smoke”), and smoking (“pre/post”) were independent variables of interest. Sex was included as a covariate. Age was not included as a covariate due to the narrow age range of the participants (M = 22.3, SD = 2.2). Separate models were run for the entire sample and the subset of participants who had fMRI scans.

Imaging data

Analysis of fMRI data was performed using the FSL (5.0.9) toolbox from the Oxford Centre for fMRI of the Brain (www.fmrib.ox.ac.uk/fsl). Procedures for analyses are described in detail in the supplementary materials. Briefly, image preprocessing included registration to compensate for head motion, skull-removal, spatial smoothing, and spatial registration to standard space (Montreal Neurological Institute (MNI) avg152 template). Whole-brain, voxel-wise statistical analyses were performed using a multi-stage approach to implement a mixed-effects model, treating participants as a random effects variable. Each of the four task conditions were modeled as separate regressors. Motion parameters were included as covariates of no interest to account for variance associated with residual motion.

To examine trial-by-trial relationships between self-reported craving and fMRI activation, we performed a separate analysis in which a parametric modulation covariate [18] was added, indicating each participant’s response for each trial during abstinence. To compute the overlap of cue-induced craving (smoke vs. non-smoke cues) and these parametric modulation results, we conducted a statistical conjunction analysis using methods described in Nichols et al. [19] with a height threshold of Z = 2.3.

For all analyses, time-series statistical analysis was carried out using linear modeling with local autocorrelation correction [20] after highpass temporal filtering. Contrast images for runs within each scanning session were combined using a fixed effects analyses. Abstinence scans were combined across the 5 days of scanning in separate fixed effects models for each subject in which day was included as a covariate of no interest to account for potential practice or habituation effects. To determine effects of smoking (pre- to post), pairwise, fixed effects analyses comparing contrast images from the two sessions were first conducted for each subject. These images were then submitted for group analyses using random effects analyses.

For group analyses, the FMRIB Local Analysis of Mixed Effects (FLAME1) module in FSL was used [21, 22]. Z (Gaussianised T) statistic images were thresholded using cluster-corrected statistics with a height threshold of Z > 2.3 and a cluster probability threshold of p < 0.05, whole-brain corrected using the theory of Gaussian random fields [23]. All group analyses were subjected to robust outlier deweighting [24]. Sex was included as a covariate of no interest. Anatomical locations of activations were identified using the Harvard–Oxford Probabilistic Atlas and the sectional brain atlas of Duvernoy and Bourgouin [25].

Results

Characteristics of research participants: demographics and cigarette use

The 42 participants included in the behavioral analyses were 18–25 years of age (M = 22.3, SD = 2.2; 21 female). The ethnic/racial composition was 47.6% Caucasian, 9.5% Hispanic/Latino, 16.6% African-American, and 14.3% Asian, with two participants indicating two categories (Asian/Hispanic and African-American/Hispanic). Participants reported smoking 5–40 cigarettes per day (M = 11.6, SD = 6.2) and had a mean FTND score of 3.54 (SD = 2.03). All participants had at least a high school education.

The subset of 21 participants who completed fMRI scanning and were included in analyses were 19–25 years of age (M = 22.6, SD = 2.0; 10 female). The ethnic/racial composition was 57% Caucasian, 24% Hispanic/Latino, 19% African-American, and 10% Asian, including the two participants that indicated two categories (Asian/Hispanic and African-American/Hispanic). Participants reported smoking 5–20 cigarettes per day (M = 11.1, SD = 4.8) and had a mean FTND score of 3.2 (SD = 1.75).

Task performance

Behavioral results for the full sample (N = 42) from the full-factorial model indicated no significant interactions between the independent variables. Removing the interaction terms from the model revealed main effects of instruction (close/far), video type (smoke/nonsmoke videos), and smoking on cue-­elicited craving—lower craving ratings were given after vs. before smoking, following the “far” vs. “close” instructions, and when viewing the non­smoke vs. the smoke videos (Table 1; Fig. 2). The same pattern of results was observed in the subsample of participants who received fMRI (N = 21) (Figure S1). No significant differences were observed with respect to environment (fMRI or out of scanner; no main effects or interactions, all Ps > 0.1). No significant main or interaction effects of sex were observed in either the fMRI sample or the larger behavioral sample.

Table 1 Results from generalized linear mixed-effects model testing associations between task conditions and craving ratings during task performance
Fig. 2
figure 2

Mean craving ratings given after each video presentation for each task condition before and after smoking a cigarette for the entire sample (N = 42). Main effects of smoking cue, proximal/distal instruction, and cigarette smoking were observed; no significant interactions were found. Errors bars reflect one standard error of the mean

fMRI results

Brain activation related to cue-induced reactivity before smoking

When participants viewed videos containing smoking-related vs. neutral stimuli, activation was observed in the medial orbitofrontal cortex, posterolateral orbital frontal cortex, ventral striatum extending into the ventral anterior insula, dorsal anterior caudate, bilateral lateral mid-occipital cortex, bilateral posterior lateral parietal cortex, and midbrain (Fig. 3, hot colors; Table S1). Greater activation for non-smoking vs. smoking cues was observed along the medial wall of the occipital cortex (calcarine and lingual cortices) and bilateral somatosensory cortex (Fig. 3, cool colors; Table S1). Although sex was included in the model as a covariate of no interest and the sample sizes for each group were relatively small (10 female, 11 male), we note that females showed greater activation for the smoking vs. non-smoking videos than males in caudate, thalamus, anterior cingulate cortex, and left superior/middle frontal gyrus (Figure S6). We also note that differences in activation for smoking vs. non-smoking videos were located within brain regions that showed positive activation to videos in general (not within regions that showed “deactivations” to videos).

Fig. 3
figure 3

Main effect of smoking cues (smoking vs. non-smoking cues) during abstinence. Activation related to smoking vs. non-smoking cues are presented in hot colors. The reverse contrast, non-smoking vs. smoking cues, are presented in cool colors. Image shows thresholded Z-statistic map overlaid on a group-averaged high-resolution anatomical image. R = right (images are displayed in radiological orientation; right is left). Color bar indicates Z-statistic range.

Task-related brain activation modulated by trial-by-trial craving ratings before smoking

Results of the parametric modulation analysis indicated that activation in rostral anterior cingulate, medial prefrontal cortex, lateral orbitofrontal cortex, posterior cingulate, dorsal and ventral striatum, and lateral occipital cortex during video presentations (both types) was modulated by participants’ craving ratings (Figure S2; Table S1). Many of these regions overlapped with those found for the contrast of smoking vs. non-smoking cues (see Figure S3 for conjunction analysis; Table S1).

Brain activation related to craving regulation before smoking

When participants viewed videos (both those that contained smoking cues and those that did not) under the “close” vs. “far” instruction (i.e., main effect of instruction), greater activation was observed in the ventral striatum and bilateral anterior superior frontal cortex (Fig. 4; Table S1). No supra-threshold activation was observed for the reverse contrast (“far” vs. “close”). We also did not observe relationships between this contrast and behavioral indices of regulation (far-close craving ratings).

Fig. 4
figure 4

Main effect of proximal/distal instruction (close vs. far) during abstinence. No supra-threshold clusters were observed for the reverse contrast, far vs. close. Image shows thresholded Z-statistic map overlaid on a group-averaged high-resolution anatomical image. R = right (images are displayed in radiological orientation; right is left) Color bar indicates Z-statistic range

Effects of smoking on activation related to cue-induced reactivity

Comparison of cue-induced activation (smoking vs. non-smoking videos) before vs. after smoking revealed activation in rostral and caudal anterior cingulate cortex, including the subgenual segment, left inferior frontal gyrus, and bilateral superior and middle temporal gyri (Fig. 5; Table S1). To examine the direction of this interaction of pre/post smoking by cue (smoking vs. non-smoking videos), we extracted model parameter estimates from the four clusters of activation. As shown in Figure S4, the interaction was primarily driven by a smoking-related reduction in activation for smoking cues and not non-smoking cues. No regions showed supra-threshold activation when comparing activation after vs. before smoking (i.e., no regions showed significantly increased activation due to smoking a cigarette).

Fig. 5
figure 5

Effect of smoking on smoking cue-induced activation. Comparison of cue-induced activation (smoking- vs. non-smoking cues) during abstinence vs. after smoking a cigarette. Image shows thresholded Z-statistic map overlaid on a group-averaged high-resolution anatomical image. R = right (images are displayed in radiological orientation; right is left). Color bar indicates Z-statistic range.

Effects of smoking on activation related to craving regulation

Examination of effects of smoking on activation related to craving regulation did not reveal any supra-threshold voxels in whole-brain analysis.

Effects of smoking severity

We did not find any relationships between cigarettes per day (CPD) (M = 11.67, SD = 6.15), a measure of smoking severity, and craving ratings during the task (no main effects of cue-type or instruction-type, or interactions). In a whole-brain group-level analysis, in which sex and CPD were included as covariates, we found no effect of CPD on the cue-induced craving contrast (smoke vs. non-smoke cues) and craving regulation (close vs. far).

Discussion

Use of a craving-regulation fMRI task employing a proximal/distal manipulation revealed main effects of smoking cues, regulation, and smoking on craving in young-adult smokers. That is, less craving was reported after viewing non-smoke vs. smoke cues, after the far instruction than the close condition, and after smoking than before. Consistent with previous meta-analyses of neuroimaging studies of cue-induced craving [26, 27], the medial prefrontal cortex, ACC, lateral occipital/ventral temporal cortex, and ventral striatum were responsive to smoking-related cues (relative to non-smoking cues) during abstinence. A subset of these regions (i.e., medial prefrontal cortex, ACC, and ventral striatum) exhibited decreased activation after smoking. Regions that had activation correlated with trial-by-trial ratings of craving showed strong overlap with those showing activation for smoke vs. non-smoke cues, indicating that these cue-related activations were indeed related to the state of craving. Craving-regulation effects were observed in medial prefrontal cortex (mostly, superior frontal gyrus (SFG)) and ventral striatum, and no changes in activation related to craving regulation were observed as a result of smoking.

Results from this study indicate that mentally distancing oneself from smoking-related environmental stimuli can reduce cigarette craving and are in line with results from studies, which used the same distancing strategy in the context of emotion regulation, such that imagined distance confers reduced negative feelings [11,12,13]. Moreover, we found that this distancing strategy not only reduced craving when smoking cues were present, but also during presentation of neutral (non-smoke) cues (i.e., videos in which the same scenes were presented but without the actors smoking). Although these scenes did not contain smoking-related stimuli, it is possible that the contextual cues from the same scenes in which smoking stimuli were present produced some carry-over effects, resulting in further reduction in craving when the distancing strategy was applied.

Neuroimaging studies that have examined self-regulation in response to appetitive cues have observed decreases in activation in ventral striatum and orbitofrontal cortex and increases in lateral prefrontal cortex and anterior cingulate cortex when participants are asked to explicitly down-regulate their response ([7]; see ref. [28] [9]) for review. Our observation of reduced ventral striatum activation with distancing from smoking cues is consistent with these findings; however, with respect to the involvement of the prefrontal cortex, we only observed activation changes (decreases) in SFG, not in ventral prefrontal areas (including the OFC) and lateral PFC. The lack of observed activation changes in these areas in our study may be due to the differences in task demands between distancing and explicit self-regulation strategies. Effortful re-appraisal strategies for explicit downregulation of an appetitive response may involve several cognitive processes, including re-appraisal strategies in which appetitive qualities of the cue are transiently devalued (e.g., imagining that the object is fake or laced with poison). Such strategies require cognitive control, typically involving lateral PFC regions [29], and often recruit OFC, a region involved in representation of value [30]. By simply adjusting one’s imagined spatial disposition to the stimulus, distancing does not involve re-appraisal of the stimulus, which may include its devaluation. Although inference regarding behavioral processes from brain activation (or lack there of) must be considered with caution [31], it is likely that we did not observe activation in such prefrontal regions due to the characteristics of the task that differ from explicit self-regulation tasks.

Our observation of decreased SFG activation with distancing supports prior results indicating a role for this region in modulating craving. A previous study using repetitive transcranial magnetic stimulation showed that high frequency stimulation of SFG induced increased craving in response to smoking cues [32]. We show that a manipulation of one’s spatial disposition to smoking cues not only reduces craving, but also reduces activation in a region shown to causally modulate craving. SFG has extensive connections to the striatum [33], suggesting that the ventral striatal reductions we observed during regulation was in coordination with SFG. Moreover, we observed reduction in cue-induced activation in the area of SFG after smoking a cigarette, providing further evidence for the role of this region in modulation of craving. Although most explorations of brain stimulation for treatment of nicotine dependence have targeted lateral PFC (e.g., [34]), these results suggest that further work is needed to determine the role of more medial areas, such as SFG, that may be specifically important for regulation of  craving.

Our results indicate that smoking a cigarette does not influence craving regulation. Smoking a cigarette reduced craving over all, but no change in the magnitude of craving regulation was observed, as indicated by the lack of interaction between smoking and task instruction. Combined with the fact that smoking did not result in changes in brain activation related to craving regulation, these results suggest that smoking itself does not necessarily change the capacity for regulation (at least in the form of distancing under examination here) or affect the neural systems associated with it. However, given that distancing is likely less effortful than explicit cognitive reappraisal strategies, one possibility is that more effortful forms of self-regulation would be influenced by smoking. More studies are required to test this hypothesis.

Our study focused on young adult smokers (ages 18–25) for several reasons. Smoking cessation before the age of 25 can deter most of the negative health consequences of smoking [35]. Therefore, reducing the prevalence of smoking among youth can have a significant impact on improving public health [36]. Young smokers display different smoking behaviors compared to older smokers—they smoke fewer cigarettes per day and exhibit lower nicotine dependence than older adult smokers, and only transition from light, intermittent smoking to heavy, daily smoking between ages 20 and 25 [37]. Further, smokers in this age range are still undergoing brain development: myelination and synaptic pruning in the brain continue into the third decade of life, determining the ultimate gray-matter density of the frontal lobe and its connections to subcortical structures [38, 39]. As such, the neural mechanisms of craving, withdrawal and their relief from smoking may differ for young, more inexperienced smokers compared to older, experienced smokers. Moreover, given the reliance on self-regulation strategies on function of the prefrontal cortex, young smokers may engage this still-developing area of the brain differently than older smokers. While our study did not include a comparison group that differed in developmental stage (e.g., adults older than 25) to test unique attributes of this developmental population, our results indicate that smokers in this age group are able to utilize regulation strategies, such as distancing, to successfully modulate craving, likely via SFG-ventral striatal coordination.

The current study is not without limitations. The voxel-height threshold chosen for the cluster-based statistics employed in making inferences about of the fMRI data (Z > 2.3) has been shown to be less than optimal across several fMRI analysis packages [40]. However, we note that in Eklund and colleagues’ analyses, FSL’s FLAME1, used here, performed better than other software packages with the threshold of Z > 2.3 (or p < 0.01) for analyses that used event-related designs, falling within the range of a 95% confidence interval for most analyses. Nevertheless, non-parametric statistics or higher statistical thresholds would have been preferred assuming a larger sample size than used here. Practice, habituation or, more generally, test–retest effects, are difficult to rule out with the experimental design employed; however, we took several precautions to minimize these effects. First, we used different videos across abstinence and post-smoking scans, counterbalancing them across participants. Second, to evaluate potential test–retest effects on craving independent of smoking, we included an additional day of behavioral sessions for five participants in which they completed all aspects of the protocol except for smoking a cigarette. This small sample showed a trend towards increased craving from time 1 to time 2 (Figure S5), suggesting that the smoking-related decreases in craving we observed were highly likely related to the effects of smoking and less likely due to habituation to the stimuli or practice in performing the task.

Overall, this study suggests that distancing may be a viable, implicit behavioral strategy for reducing craving with this reduction occurring via fronto-striatal involvement—SFG and ventral striatum, in particular. Moreover, smoking a cigarette, thereby reducing craving, does not have an impact on craving regulation as measured by distancing, nor does it impact the neural mechanisms associated with it. Although further work is needed, this study may have important clinical implications for inclusion of craving-regulation strategies in behavioral treatments and for providing targets for neurotherapeutic interventions, such as brain stimulation. Such strategies may be particularly relevant and effective for treatment of nicotine addiction among young adults.