Various valuation formulae do not explain the valuation of many licensing deals, indicating that persuasive negotiators play an influential role.
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Arnold, K., Coia, A., Saywell, S. et al. Value drivers in licensing deals. Nat Biotechnol 20, 1085–1089 (2002). https://doi.org/10.1038/nbt1102-1085
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DOI: https://doi.org/10.1038/nbt1102-1085
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