Arm & Hammer toothpastes have a one of a kind baking soda formulation that delivers the ultimate deep clean on demand, meaning that experiencing exceptional oral care has never been easier.

Arm & Hammer have been the leading providers of baking soda for over 160 years. Their breakthrough dental technologies are all about giving consumers a therapeutic and enjoyable approach to their everyday oral care.

Arm & Hammer Truly Radiant toothpaste delivers outstanding whitening results whilst strengthening tooth enamel. The Arm & Hammer Truly Radiant formula carries the highly coveted ingredient of peroxide, which helps gives teeth such radiant, whitening results. The Liquid Calcium technology means that teeth are protected as the Liquid Calcium fills in tooth surfaces to naturally restore lost surface enamel while strengthening teeth.

In just five days Arm & Hammer Truly Radiant smooths surface imperfections and restores lustre, removes stains for whiter teeth, protects teeth from cavities with fluoride, leaves you with a refreshing, fresh mint flavour in your mouth, and provides a deep cleaning experience that feels exceptional.