Applied behavioural science tends to overvalue interventions that can be readily tested using experiments. This experimental validation bias drives the popularity of light interventions and nudges and unnecessarily limits the scope and ambition of the field.
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Gal, D., Rucker, D.D. Experimental validation bias limits the scope and ambition of applied behavioural science. Nat Rev Psychol 1, 5–6 (2022). https://doi.org/10.1038/s44159-021-00002-2
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DOI: https://doi.org/10.1038/s44159-021-00002-2
