Introduction

Globally, countries are investing huge efforts to achieve the pledged annual rate of maternal mortality reduction by 7.5% from 2016 to 20301. Though high maternal mortality countries had an ambitious plan to reduce preventable maternal mortality, it is the experience and rates of change in a few countries that provided inspiration and guidance on how to achieve the necessary acceleration to reduce preventable maternal deaths1.

Statistics show that more than 298, 800 women die annually due to pregnancy and childbirth complications. The vast majority (94%) of these deaths occur in low and middle-income countries2. From the global figure, approximately 14,000 maternal deaths occur each year in Ethiopia, and the lifetime risk of maternal mortality is 1:55 for a 15-year-old woman3. The current evidence shows that four women die from every 1000 live births in Ethiopia, which is the highest maternal death in the world4.

Of all maternal deaths reported, 75% would have been averted if mothers had received proper maternal healthcare services5. Evidence showed that preventable maternal deaths are mainly attributed to limited access to health services6, a dearth of skilled healthcare providers6 and a low level of maternal health service utilization4.

Women’s completion of the recommended Antenatal Care (ANC) visit is a rallying call to protect pregnancy, childbirth, and postpartum-related complications and deaths7. In developing countries, only 40% of women attend at least four ANC visits during pregnancy1. Similarly, the average level of birth attended by healthcare providers was 59% in developing countries and 44% in SSA8. World Health Organization (WHO) recommended at least four ANC for every pregnant woman9. However, the current recommendation increases the number of ANC contacts to eight. This, thus, help provide a comprehensive platform for health promotion, disease prevention, screening, diagnosis, and management and betterment of maternal and perinatal outcomes, while the four contacts are still an unfinished agenda in Ethiopia10.

Although remarkable progresses and improvements were observed in maternal mortality reduction and maternal health, the completion of optimal ANC visits and institutional delivery is low and has continued as a challenge for maternal health programs in Ethiopia11. According to the national report12, only 32% of women receive optimal antenatal care visits and less than half (48%) of women give birth in a health facility, which is much lower as compared to the target set by the government of Ethiopia to achieve 95% of at least four ANC utilization12 and 90% of institutional delivery13.

There is a shortage of data on the level and factors associated with attending at least four antenatal care visits during pregnancy and institutional delivery. Accordingly, we considered a community-based study in order to assess the level of optimal antenatal care visit utilization, institutional delivery and associated factors.

Maternal health service utilization could be affected by access to health services, governmental commitment, and socio-cultural factors. The findings of this study could inform planners and policy makers to design and implement an intervention to improve maternal health program. Therefore, this study aimed to identify utilization and factors associated with optimal antenatal care visits and institutional delivery in rural Northwest Ethiopia.

Methods

Study area and period

This study was conducted in two districts of the Central Gondar Zone, Northwest Ethiopia. The districts are located 658 km from Addis Ababa, the capital city of Ethiopia. There were 16 health centers and 88 health posts in the districts. The total population was 524, 907 (female = 260,879 and male = 264,028) at the time of the survey, of which 122,303 and 16,745 were women in the reproductive age group and surviving infants, respectively. The study period of this study was from October to November, 2020.

Study design

A community-based cross-sectional study was conducted.

Source population

All lactating women who gave birth within the past 12-months and living in the study districts were the target population.

Study population

A sample of lactating women who gave birth within the past 12-months who were permanent residents of the selected kebeles were the study population.

Sample size determination

Both the single population proportion and the double population proportion formulas were considered in estimating different sample sizes. For the single population proportion formula, the assumptions used were: prevalence of ANC attendance7, prevalence of completion of four or more antenatal care visits7, the proportion of mothers who received delivery service from health care providers after completing antenatal care four and above and the proportion of women retained in the continuum of maternal care7, considering 95% CI, the margin of error = 5%, design effect of 2 and 10% non-response rate. For double population proportion formulas, the sample size was computed using the STAT-CALC program of Epi-info version 7.0. software using the following assumptions: 5% level of significance (two-sided), 80% power, and a 1:1 ratio of exposed to non-exposed and odds ratio. Factors such as being a model household in the community14, distance to reach a health facility15, and antenatal care visits16 were considered predictor variables. The design effect of 2 and 10% non-response rate were used during different sample size estimations. Of the different sample sizes estimated, the maximum sample size, 811, was obtained from a single population formula and considered in the study.

Sampling procedure

A multi-stage cluster sampling technique was employed to reach study participants. Wogera and Gondar zuriya districts were selected randomly among the six transformation woredas in the central Gondar zone. Specifically, the primary sampling units were kebeles with the respective health centers while the secondary sampling units were women who gave birth during the past 12 months. The health centers (or the respective kebeles) were selected with a simple random sampling technique. To select sample participants, a sampling frame of mothers was developed using a list of eligible women from the community health information system family folder(pouch). Then the sampling interval was obtained by dividing the source population (8393) by the estimated total sample size (811). The first study participant (the 2nd mother) was selected by a simple random sampling technique from the first sampling interval, and all other mothers were selected systematically by taking every 10th mother in the frame. When two or more women were found at a single household level, one of them was selected randomly and included in the study. Seriously ill or women who were unable to speak were excluded from the study. For those women who were selected for an interview and were not available during data collection, we waited for them for three to five days to get them. If they were not still accessible, they would be considered non-respondent.

Variables and measurement

Outcome variables

The outcome variables of this study were optimal antenatal care (ANC4 +), and institutional delivery. The optimal antenatal care was classified as “yes” if the women had optimal antenatal care. i.e., attending four or more antenatal care visits during pregnancy, or “no” if they had less than four antenatal care visits. Similarly, women who gave birth at health facilities (health centers or hospitals) were categorized as “yes” or “no” if otherwise.

Explanatory variables

Explanatory variables were the age of the respondents, education status of respondents, education status of partner, intendedness of the current pregnancy, being a member of community-based health insurance, mass-media exposure, health extension workers' home visits during pregnancy, being a member of Women’s Development Army, early ANC booking, pregnancy-related complications, planned pregnancy, frequency of ANC visits, parity, access to transportation, and household wealth index. For wealth index assessment, principal component analysis was employed to reduce data that measure the same construct together, and the data were recoded into binary variables. The wealth quantile was categorized into five categories: poorest, poor, middle, richer, and richest.

Data collection procedures and tools

Interviewer-administered questionnaire was used to collect the household data. The tool was prepared in English after a thorough literature review and translated into the local language (Amharic) and then finally returned to English. Since experts’ views were sought for the psychometric properties of the face and content validity, experts were invited to review the relevance of each question in the tool. The tool was refined according to the experts view and piloted out of the study setting and validated before data collection. The proportions of the rated item content validity index and scale content validity index were 0.98 and 0.81, respectively. Six data collectors and two supervisors were recruited for data collection and supervision. The data were collected using interviewer administered questionnaire via face-to-face interview.

Data quality assurance

A two-day training was given to data collectors and supervisors regarding the objective of the study, procedures of the data collection, data collection tools and handling of the data. During the data collection period, daily supervision was conducted by the supervisors.

Data management and statistical analysis

Data were entered into EpiData 4.02 and then exported to STATA 14 software for statistical analysis. Principal Component Analysis (PCA) was constructed to assess household wealth status, and the items were recoded into two categories (0 = no, 1 = yes) to reduce the amount of data that measure the same construct. Twenty-one items composed of household productive and non-productive assets and utilities were entered for analysis. The frequencies of the assets greater than 95% and less than 5% were excluded from the analysis as it would not help to identify the richer or poorer category. The scale reliability coefficient and Kaiser–Meyer–Olkin measure of sampling adequacy were employed to assess the satisfaction of the assumptions for PCA. The wealth quantile was categorized into five categories: poorest, poor, middle, richer, and richest. To identify factors associated with response variables, bivariable logistic regression analysis was fitted. Likewise, the model fitness was checked using the Hosmer and Lemeshow goodness of fitness test. The correlation of independent variables was checked by using the Variance Inflation Factor (VIF), in which VIF > 10 indicates substantial multicollinearity, and there was no multicollinearity effect among predictor variables. Descriptive statistics such as frequency and cross-tabulation were computed. In the bivariable logistic regression model, a p < 0.25 was used to recruit candidate variables for multivariable model adjustment, and the selected variables were entered sequentially by using backward stepwise regression. An association between outcome variables and explanatory variables was presented using an adjusted OR with a 95% confidence interval. A significance level of p < 0.05 was considered to declare the level of association with women’s optimal antenatal care visits and institutional delivery.

Ethical considerations

Study approval and ethical clearance were obtained from the University of Gondar ethical review board (R.NO. V/P/RCS/05/2020). A formal letter of approval was taken from Amhara national regional health state bureau and central Gondar zonal health department. Written informed consent was taken from participants and their parents and assent obtained from the minor/participant. They were informed about the objective, importance of the study, procedure and duration, risk and discomfort, benefits of participating in the study, confidentiality, and the right to refuse or withdraw during data collection. After obtaining the relevant information, participants were counselled on the benefits of attending maternal healthcare services and the consequences of missing maternal health care services. All methods were carried out in accordance with relevant guidelines and regulations.

Results

Socio-demographic characteristics of the study participants

A total of 811 women participated in this study, with a 100% response rate. The median age of the participants was 28 years (± 10), with an interquartile range of 23–33 years. The proportion of women who had attended secondary education and above was 96 (11.8%). The proportion of women was nearly equal across the wealth quantiles of the household level, with the poorest 163 (20.1%), poorer 162 (20.0%), middle 163 (20.1%), richer 161 (19.8%), and the richest 162 (20.0%). According to this study, 142 (17.5%) of women reported that they had access to transportation (Table 1).

Table 1 Sociodemographic demographic characteristics of delivered mothers in Northwest Ethiopia, 2020.
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This study showed that the proportion of women who had received home visits by HEWs (Health Extension Workers) during pregnancy was found to be 361 (44.5%). Women who reported that they had access to mass media exposure were 140 (17.3%). Our study revealed that, of the total 811 mothers, 394 (48.6%) delivered mothers were members of community-based health insurance and 260 (32.1%) of the mothers were members of the women’s development army (Table 2).

Table 2 Source of information about antenatal care visits and community participation related variables among delivered mothers in Northwest Ethiopia, 2020.
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Reproductive health characteristics of the study participants

In this study, 358 (50.9%) women had attended antenatal care visits within 16 weeks of gestational age, and 321 (45.6%) had completed four and above antenatal care visits. Of the women who had received at least one ANC visit, 358 (50.9%) had attended the first ANC visits before 16 weeks of gestational age, whereas 346 (49.1%) had attended the first antenatal care visits after 16 weeks of gestational age. Our study found that 177 (21.8%) of the women were parity one, whereas 276 (34.1) of the participants had given birth to five or above. Of all the participants, 642 (79.2%) had the intention to their recent pregnancies. According to our findings, 127 (15.7%) of the women had exposure to pregnancy-related complications (Table 3).

Table3 Antenatal care visit status and obstetric history among delivered mothers in Northwest Ethiopia, 2020.
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Utilization of optimal antenatal care visits and institutional delivery

The proportion of mothers who had received ANC visits from skilled healthcare providers (doctors, health officers, nurses, and midwives) was 86.8% (95% CI: 84.3–89.1). Of the mothers who had received ANC visits during pregnancy, 39.6% (95% CI: 36.2–43) of them continued to complete optimal ANC visits. Our study found that 62.6% (95% CI: 59.2–66) of the mothers gave birth at health facilities (hospitals or health centers) (Fig. 1).

Figure 1
figure 1

Any ANC visits, ANC4 or more, and institutional delivery in Northwest Ethiopia, 2020.

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Main reasons for antenatal care visit non-attendance

The main reasons for non-attendance of ANC visits among 107 respondents who did not attend ANC visits during pregnancy were: being healthy during pregnancy period 66 (61.7%), not having awareness about the importance of receiving antenatal care from health care providers 54 (50.5%), women perception that pregnancy was not a disease 40 (37.4%), and fear of privacy 7 (6.5%) (Fig. 2).

Figure 2
figure 2

Reasons for antenatal care visits non-attendance in Northwest Ethiopia, 2020.

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Main reasons for preferring home delivery

Among 303 women who gave birth at home, 198 (65.3%) reported that they preferred home delivery because of presence Traditional Birth Attendants (TBA). Those women who did not know the date of delivery and perceived that they could not get quality healthcare were 80 (26.4%) and 60 (19.8%), respectively. This study found that about 23(7.6%) of women gave birth at home due to distance to reach health facilities (Fig. 3).

Figure 3
figure 3

Reasons for preferring home delivery in Northwest Ethiopia.

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Factors associated with optimal antenatal care visit

Women who attended secondary and above-education were 2.05 times (AOR = 2.05; 95%CI: 1.14, 3.69) more likely to complete optimal antenatal care as compared to women who did not attend formal education. This study revealed that women who had received home visits by health extension workers were 1.57 times (AOR = 1.57; 95%CI: 1.01, 2.29) more likely to attend optimal ANC than their counterparts. Our study also found that women who had attended ANC booking before 16 weeks of gestational age were 11.92 times (AOR = 11.92; 95%CI: 8.22, 17.31) more likely to utilize optimal antenatal care as compared to women who had attended antenatal care visits after 16 weeks of gestational age (Table 4).

Table 4 Factors affecting optimal antenatal care in a rural Northwest Ethiopia, 2020.
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Factors associated with institutional delivery

According to our study, women who had exposure to mass media were 1.65 times (AOR = 1.65; 95%CI: 1.02, 2.65) more likely to attend institutional delivery as compared to their counterparts. The odds of giving birth in a health facility were 1.68 times higher (AOR = 1.68; 95% CI: 1.12, 3.63) in women who had the intendedness of the current pregnancy as compared to women who had no intention to their pregnancies. Women who had a birth order of 1 were 3.46 times (AOR = 3.46; 95%CI: 1.73, 6.89) more likely to give birth at a health facility than women who had a birth order of ≥ 5. Our study revealed that women who had 1–3 ANC visits were 2.17 times (AOR = 2.17; 95%CI: 1.29, 3.63) more likely to give birth at a health facility as compared to women who had not attended any antenatal care visits during pregnancy. Similarly, women who had ANC4 + visits were 3.57 times (AOR = 3.57; 95% CI: 2.07, 6.14) more likely to give birth in a health facility than women who did not attend any antenatal care visit. Besides, this study identified that having pregnancy-related complications was significantly associated with institutional delivery (AOR = 1.63; 95% CI: 1.04, 2.57). Our study also found that women who had access to transportation to reach health facilities were 1.58 times (AOR = 1.58; 95%CI: 1.00, 2.45) more likely to attend institutional delivery than women who had no access to transportation to reach health facilities (Table 5).

Table 5 Factors affecting institutional delivery in a rural Northwest Ethiopia, 2020.
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Discussion

The finding of this study suggests that the prevalence of optimal antenatal care was two in five and institutional delivery was three in five in Northwest Ethiopia. It also confirmed that maternal education, health extension workers’ home visiting, and initiation of ANC visits before 16 weeks of gestational age were predictors of optimal antenatal care, whereas, exposure to mass media, access to transportation, intended pregnancy, parity of one, history of pregnancy-related complications, and frequency of antenatal care visits were predictors of institutional delivery.

WHO suggested every pregnant woman should attend a minimum of four antenatal care visits9 and give birth at a health facility with the assistance of a skilled healthcare attendant4. Our study found that the level of optimal antenatal care was in consonance with study conducted in Eastern Hararghe 38.3%17. However, it was lower as compared to findings of studies conducted in Tigrai Region 63.9%15 and Dembecha district 80%18 in Ethiopia and abroad in Nigeria 54%19. The probable reason for differences could be due to variations in the availability of quality health service provision, and lack of transportation access to reaching health facilities.

This study revealed that optimal ANC was better as compared to findings of previous studies done in Nekmet 32.1%20 in Ethiopia and elsewhere in Kenya 32%21. The reason for this variation could be the emphasis given by the government of Ethiopia to improve maternal health service utilization considering that it was one of the exempted services in Ethiopia22.

In this study, women’s education was significantly associated with optimal antenatal care. This finding is consistent with studies conducted in Ethiopia23 and Tanzania24. The possible justification might be that educated women could be aware of the benefits of attending antenatal care visits. The other reason could be that educated women might have fewer economic constraints to reach health facilities and prepare transportation access by themselves without waiting for their husbands to accompany them with some financial support25. Furthermore, education provides a woman some autonomy in decision-making during reproductive healthcare seeking. Thus, they might not be influenced by waiting their husbands, partners, family, or relatives to decide on their behalf, which are the common sociocultural factors affecting women with no formal education26. Moreover, education is a proxy indicator that enables women to be aware of danger signs and pregnancy-related complications27.

Women who had received home visits by health extension workers were 1.57 times more likely to attend optimal antenatal care compared to their counterparts. Our finding was consistent with the finding of study conducted in Ethiopia28. The possible justification could be that health extension workers' daily engagement in the provision of health services at the household and community level might influence the health-seeking behavior of pregnant women. Health extension workers in Ethiopia are commonly tasked with the provision of maternal health services such as health education and communication, identification of pregnant women, and creation of demand for health services in the community29. Findings from a previous study indicated that community mobilization using health extension workers had brought a considerable enhancement in maternal health programs30.

Moreover, the odds of optimal antenatal care visits were 11.92 times higher among women who had started ANC visits before 16 weeks of gestational age than their counterparts. The evidence revealed in our study is supported by studies conducted in Ethiopia7. The possible justification could be the fact that during early ANC initiation, women might get knowledge about the importance of Focused Antenatal Care (FANC) components, danger signs, and early identification and treatment of pregnancy-related complications31. A study showed that early initiation of ANC makes women have the recommended number of antenatal care visits32. Besides, Ethiopia has been implementing the FANC service for years, and the service is currently reinforced in health sector development programs22 considering maternal healthcare utilization as one of the exempted services. Moreover, the content of antenatal care might enable women to have sufficient ANC visits24. Providing quality antenatal care services allows women to complete the recommended number of antenatal care visits33. Conversely, women who have initiated antenatal care visits lately could miss an opportunity to receive the intended benefits of FANC components, which could harm the mother and unborn baby34. Early initiation of ANC is, thus, a critical indicator to retain women on the optimal antenatal care visit.

Utilization of institutional delivery in this study agreed with findings of studies conducted in Oromia region 60.3%35 in Ethiopia, and abroad in Ghana 60.5%36. Nonetheless, institutional delivery in this study is better as compared to findings of studies conducted in Sekela district 12.1%37 in Ethiopia, and abroad in Nigeria 37%19. The reason for the increment could be the commitment of the Ethiopian government and its stakeholders’ engagement in the Home Delivery Free (HDF) program to improve maternal health and service delivery38. The other possible justification for the differences might be the availability of community health service programs in concentration on maternal health service utilization using health extension workers (frontline healthcare providers at primary healthcare units) and WDA (women development army). The WDA is a newly emerged platform to network women into one to five groups that enable women to discuss and share their pregnancy-related experiences39. Therefore, this might have been the cause for the increased institutional delivery in the current study. Moreover, the reason for the increased maternal health service utilization in the study area could be that the two districts in which this study was conducted were transformation districts in the region for their better performance in health system indicators.

However, the proportion of the current study is still low according to the national plan envisioned to target 90% of institutional delivery13. The possible reason might be the fact that the current study was conducted after the implementation of strong monitoring and evaluation strategies of the maternal health programs at the national level40. Likewise, our finding was lower as compared to findings of studies conducted in other parts of Ethiopia: Debre Berhan 80.2%41, Mana district 86.4%42, and elsewhere in Ghana 77.89%43. These disparities could be attributed to socio-cultural status, economic status, access to health care, quality of care provision, and awareness differences among the study participants23

Our study found that mass-media exposure had a positive association with institutional delivery. This finding is in agreement with findings of studies conducted in Ethiopia31 and Malawi44. The possible justification might be the fact that health information delivered through television and or the radio could have a pivotal role in shaping women’s health seeking behavior. The available evidence indicated that women who had access to health information were more aware of the benefits of continued maternal healthcare utilization, danger signs, and pregnancy-related complications than their counterparts45. A study in Pakistan indicated that women with weekly exposure to mass media gave birth in health facilities as compared to women who were less frequently exposed to mass-media46. Moreover, Ethiopian broadcasting corporation has been announcing the benefits of receiving healthcare services from skilled healthcare providers for years through television and radio (the most widespread and accessible mass media in rural areas), as maternal health service utilization advocacy is one of the strategies to enable women to use maternal health service.

The odds of giving birth in a health facility were 1.68 higher in women who had intended the current pregnancy as compared to their counterparts. This finding is corroborated by findings in Ethiopia27, and Bangladesh47. The possible justification could be that, on one hand, women with an intended pregnancy were more likely to be emotionally, psychologically, and financially prepared for the demands of delivery service. On the other hand, women with unintended pregnancies could be reluctant to seek maternity care for themselves and their newborns. Some may prefer miscarriage because of emotional and social disregard for their unintended pregnancies48. Moreover, women who intended to be pregnant were more likely to utilize maternal healthcare services as compared to those women who did not intend their pregnancies45.

The likelihood of giving birth at a health facility among women who had a birth order for their first pregnancy was 3.46 times more likely compared to women who had five or more children. This finding is consistent with studies conducted in Ethiopia49 and elsewhere in Cambodia50. The possible justification could be that women having their first child are more likely to be fearful of pregnancy and intend to have their babies delivered in a health facility than women having their second or third child51. A study showed that women perceive that the first pregnancy could bring more risks than subsequent pregnancies, and they become less attentive when the number of pregnancies exceeds a certain limit52. Furthermore, women who had a history of giving birth safely would feel they are healthy and do not intend to seek delivery service from health facilities53. In addition, evidence indicates that women who have many children are less likely to give birth in a healthy institution54. Therefore, community health programs should consider community awareness creation to improve institutional delivery among women with multipara.

The likelihood of women attending institutional delivery was 2.17 and 3.57 times greater among women who attended 1–3, and 4 + ANC visits, respectively, than women who had not received any ANC visit during pregnancy. Our finding is in concord with findings of studies conducted in Ethiopia55 and abroad in Ghana43. This finding could be justified by the fact that the goal-oriented components of FANC received during ANC visits might enable women to adhere to maternity care follow-up. The other justification might be that women at early antenatal care visits receive counseling from healthcare providers about the place of delivery. Besides, they have a chance to get early identification and treatment of pregnancy-related complications that in turn could enable them to have an institutional delivery.

Furthermore, women who faced any medical or obstetric condition during their pregnancies were 1.63 times more likely to give birth in a health facility as compared to their counterparts. The findings of our study were in line with the findings of studies conducted in Ethiopia56, and elsewhere in Bangladesh57. The probable reason for the similarity might be that women who have identified medical or pregnancy-related complications might be motivated to seek healthcare57. Furthermore, the advice from healthcare providers could influence them to give birth at health facilities. It is known that in most instances, maternal deaths occur as a result of obstetric conditions5. Our study suggests that maternal health programs should focus on health education about pregnancy-related complications during antenatal care visits and the importance of giving birth at a health facility.

Finally, our study found that, on one hand, women who had access to transportation to reach a health facility were more likely to give birth in a health facility as compared to their counterparts. On the other hand, mothers who could not get easy transport service to travel from their home to the nearest health facility gave birth at home. This finding is similar to findings of previous study done in Ethiopia56, wherein lack of access to health facilities was reported as a barrier to a place of delivery. The possible explanation could be the fact that most of the delivered mothers may not have awareness about the due date of delivery and when the labor starts. Likewise, they may not easily get access to transportation to reach health facilities. Lack of transportation access is one of the main factors negatively impacting healthcare service utilization in Ethiopia58. It is a fact that reaching health facilities is a challenge. Accordingly, lack of road access, difficult topography, long distances, lack of transportation, and scattered settlements are the main barriers to health service utilization in Sub-Saharan Africa, where Ethiopia is located59. Strengthening access to health facilities reduces delays from getting appropriate care and enhances maternal health service utilization.

Limitations of the study

Recall bias is possible in the current study since we included women who had been breastfeeding for the last 12 months preceding the survey. As women might not remember previous events other than the recent events, the study might be affected by it. Nevertheless, we attempted to specify questions related to the service given during antenatal and natal by probing what was given and how it was given. Finally, we had not considered community and facility-level factors in the current study which could have impact on the individual factors associated with this study. Moreover, due to the nature of the study design employed in the current study, we could not address the cultural factors that could strongly affect maternal healthcare utilization and can be explored by qualitative study.

Conclusions

The prevalence of optimal antenatal care visits and institutional delivery were found to be low, i.e., approximately three in five women continued to utilize optimal antenatal care, and two in five gave birth at a health institution. Maternal education, home visiting by health extension workers, and early ANC booking were predictors of optimal antenatal care visits, whereas mass-media exposure, intended pregnancy, parity, frequency of antenatal care visits, having medical or pregnancy-related conditions, and access to transportation to reach health facilities were predictors of institutional delivery. The existing health system should consider improving optimal antenatal care visits and facility delivery by considering pregnant women’s education. This could be realized via adult education programs on the benefits of getting maternal healthcare from healthcare providers, strengthening of health extension programs, and improvement of infrastructures such as roads, and transportation access for every pregnant woman to improve maternal health program and service utilization. Moreover, antenatal care visit should be advocated to improve facility delivery.