Social norm interventions are widely used to foster residential resource conservation. Now researchers have shown that the effectiveness of providing information about others’ energy use alongside messages of social approval for energy savings behaviour depends on the strength and consistency of these messages.
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Jachimowicz, J.M. Three thumbs up for social norms. Nat Energy 5, 826–827 (2020). https://doi.org/10.1038/s41560-020-00723-3