Skip to main content

Thank you for visiting You are using a browser version with limited support for CSS. To obtain the best experience, we recommend you use a more up to date browser (or turn off compatibility mode in Internet Explorer). In the meantime, to ensure continued support, we are displaying the site without styles and JavaScript.


Correcting consumer misperception

For the well informed, taking actions to curb energy consumption from household appliances is uncomplicated. Now, research shows that simple information provision interventions can correct consumer misperceptions of the energy consumed by common appliances, offering hope to the rest of us.

This is a preview of subscription content

Access options

Buy article

Get time limited or full article access on ReadCube.


All prices are NET prices.

Fig. 1: Installed base of US household appliances.


  1. Global Energy and CO 2 Status Report (International Energy Agency, 2019).

  2. Asensio, O. I. & Delmas, M. A. Nat. Energy 2, 17033 (2017).

    Article  Google Scholar 

  3. Dietz, T., Frank, K. A., Whitley, C. T., Kelly, J. & Kelly, R. Proc. Natl. Acad. Sci. USA 112, 8254–8259 (2015).

    Article  Google Scholar 

  4. Asensio, O. I. & Delmas, M. A. Proc. Natl. Acad. Sci. USA 112, E510–E515 (2015).

    Article  Google Scholar 

  5. Brown, M. A. & Sovacool, B. K. in The Oxford Handbook of Energy and Society (eds Davidson, D. J. & Gross, M.) Ch. 11 (Oxford Univ. Press, 2018).

  6. Lyon, T. P. et al. Calif. Manag. Rev. 60, 5–24 (2018).

    Article  Google Scholar 

  7. Marghetis, T., Attari, S. Z. & Landy, D. Nat. Energy (2019).

  8. Gillingham, K. & Palmer, K. Rev. Environ. Econ. Policy 8, 18–38 (2014).

    Article  Google Scholar 

  9. Yoeli, E. et al. Behav. Sci. Policy 3, 69–79 (2017).

    Article  Google Scholar 

  10. Asensio, O. I. & Delmas, M. A. J. Econ. Behav. Organ. 126, 196–212 (2016).

    Article  Google Scholar 

  11. Larrick, R. P. & Soll, J. B. Science 320, 1593–1594 (2008).

    Article  Google Scholar 

  12. Residential Energy Consumption survey (RECS), version 3. US Energy Information Administration (2018).

  13. Urban, B., Roth, K., Singh, M. & Howes, D. Energy Consumption of Consumer Electronics in U.S. Homes in 2017 (Fraunhofer USA Center for Sustainable Energy Systems, 2017).

Download references

Author information

Authors and Affiliations


Corresponding author

Correspondence to Omar Isaac Asensio.

Rights and permissions

Reprints and Permissions

About this article

Verify currency and authenticity via CrossMark

Cite this article

Asensio, O.I. Correcting consumer misperception. Nat Energy 4, 823–824 (2019).

Download citation

  • Published:

  • Issue Date:

  • DOI:

Further reading


Quick links

Nature Briefing

Sign up for the Nature Briefing newsletter — what matters in science, free to your inbox daily.

Get the most important science stories of the day, free in your inbox. Sign up for Nature Briefing