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Correcting consumer misperception

For the well informed, taking actions to curb energy consumption from household appliances is uncomplicated. Now, research shows that simple information provision interventions can correct consumer misperceptions of the energy consumed by common appliances, offering hope to the rest of us.

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Fig. 1: Installed base of US household appliances.


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Correspondence to Omar Isaac Asensio.

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Asensio, O.I. Correcting consumer misperception. Nat Energy 4, 823–824 (2019).

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