Amyloid-β, which is implicated in the pathogenesis of Alzheimer's disease, is generated from the sequential cleavage of the amyloid precursor protein (APP) by β- and γ-secretase, aprocessthatisbelievedtooccurinendosomes. Neuronalactivitycanincreaseamyloid-β generationbuttheunderlyingmechanismisunclear. Here, theauthorsshowthatdepletionofactivity-regulatedcytoskeleton-associatedprotein (ARC) inAlzheimer'sdiseasemicepreventsactivity-inducedamyloid-β production. Moreover, ARCcausesincreasedcolocalizationofAPPandγ-secretaseinpostsynapticendosomes, potentiallyfacilitatingAPPcleavageandhenceamyloid-β production.