TV programme content may affect viewers' memory for adverts.
This is a preview of subscription content, access via your institution
Access options
Subscribe to this journal
Receive 51 print issues and online access
$199.00 per year
only $3.90 per issue
Buy this article
- Purchase on Springer Link
- Instant access to full article PDF
Prices may be subject to local taxes which are calculated during checkout
References
Bushman, A.B. & Bonacci, A. M. Violence and sex impair memory for television ads. Journal of Applied Psychology 87, (2002).
Rights and permissions
About this article
Cite this article
Gewin, V. Sex sidetracks. Nature (2002). https://doi.org/10.1038/news020603-23
Published:
DOI: https://doi.org/10.1038/news020603-23