Mammal ecologists call for greater focus on non-charismatic species.
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References
Fisher, D. & Blomberg, S. Proc. R. Soc. B doi: 10.1098/repb.2010.1579 (2010).
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Balling, Y. Looking beyond the glamour of conservation. Nature (2010). https://doi.org/10.1038/news.2010.502
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DOI: https://doi.org/10.1038/news.2010.502