A report into the ethical and social issues surrounding genetically modified crops was published by the Nuffield Council on Bioethics (London) at the end of May. The 10 members of the working party that produced the report included chef Prue Leith, the program advisor to the environmental charity, the Green Alliance, and Derek Burke, former chair of the UK Advisory Committee on Novel Foods and Processes, but included no industry representatives.The report strongly emphasized that GM food was safe, but it upheld the right of consumers to choice, saying there should be measures to ensure appropriate labeling of GM and non-GM food and encouraged producers to provide lines of non-GM food. It also concluded that it would be immoral not to continue development and testing of GM crops because it would deprive those in the developing world of an essential technical route that could help them tackle hunger and malnutrition. However, the report also points out that the vast majority of the crops that are currently in production or under development are not directed toward the developing world and that the big five agrochemical and seed firms are responsive to the needs of their major markets, not those of the poor. The Nuffield report argues that the correct course for those who are uncomfortable with GM crops and food is not to stop research but to redirect it.