Advertising Feature | Published:

Raising awareness of tooth wear and dentine hypersensitivity

BDJ Team volume 4, Article number: 17014 (2017) | Download Citation

GSK is leading a campaign to raise awareness among dentists, DCPs and patients about two common conditions: erosive tooth wear and dentine hypersensitivity (DH).

Seventy-seven percent of British adults exhibit signs of tooth wear.1 You can now download the GSK BEWE app from the App Store for a comprehensive guide to erosive tooth wear diagnosis. Recommend Pronamel for daily protection from the effects of erosive tooth wear.

Dentine hypersensitivity is also widespread. 41.9% of adults have experienced it2 and over 70% of sufferers consider the sensations to take pleasure out of eating and drinking.3 Recommend Sensodyne Repair & Protect for daily repair from DH.

For more information on these conditions and other CPD materials, visit:


  1. 1.

    Product news is provided as a service to readers using text and images from the manufacturer, supplier or distributor and does not imply endorsement by BDJ Team. Normal and prudent research should be exercised before purchase or use of any product mentioned.


  1. 1.

    Disease and related disorders – a report from the Adult Dental Health Survey 2009. The Information Centre for health and social care, 2011

  2. 2.

    . Int Dent J 2002; 52: 367–375

  3. 3.

    GSK Data on File RH02026.

Download references

About this article

Publication history