The British Association of Dental Therapists (BADT) is backing a call for a ban on junk food adverts screening on television before 9 pm.
In January the British Heart Foundation (BHF) called on the Government to introduce a ban on junk food advertising before the watershed as part of the Childhood Obesity Strategy.
The heart charity suggested that loopholes in regulations that mean that food companies can advertise foods high in fat, saturated fat, sugar and salt during popular shows such as ‘The X-factor’ and ‘Hollyoaks’ watched by children because current rules only bans them during children's programming. Any adverts falling in adult airtime is accepted.
During the most recent series of The X-factor, the BHF found over 90 adverts for foods high in fat, saturated fat, salt and sugar, such as Cadbury chocolate, Doritos crisps, Kinder chocolate, Chicago Town pizzas and Haribo sweets, all of which are banned during children's programming.
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BADT backs ban on junk food ads before watershed. BDJ Team 3, 16042 (2016). https://doi.org/10.1038/bdjteam.2016.42
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DOI: https://doi.org/10.1038/bdjteam.2016.42
