The Government is to fast-track legislation to introduce ‘plain’ packaging for cigarettes by 2016. After a series of public consultations on the issue, MPs will be asked to vote on the plan before the General Election.
The Stirling Review published in April 2014 - an independent review of public health evidence for standardised tobacco packaging - found that standardised packaging is less appealing than branded packaging; that graphic and text health warnings are more credible and memorable on standardised packaging; and that products in standardised packages are more likely to be perceived as harmful than those in branded packaging with colours and descriptors.
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Standardised cigarette packaging to be fast-tracked. BDJ Team 1, 15019 (2015). https://doi.org/10.1038/bdjteam.2015.19
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DOI: https://doi.org/10.1038/bdjteam.2015.19