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What do we tell patients about e-cigarettes?

BDJ Team volume 1, Article number: 14136 (2014) | Download Citation

Vaporising nicotine

E-cigarettes (also known as electronic cigarettes, electronic vaping devices or electronic nicotine delivery systems [ENDS]) are battery operated devices with the function to vaporise nicotine. This creates a smoke like effect that can then be inhaled and exhaled, replicating smoking behaviour without the use of tobacco.1

First developed in China in 2003 e-cigarettes are now retailing worldwide. This is a fast growing market likened to a ‘gold rush’,2 with dedicated e-cigarette companies being joined by the leading tobacco companies, some of which are launching their own products or buying e-cigarette companies.3,4

The UK market is growing, with an estimated 1.3 million e-cigarettes users in 2013,5 and is worth approximately £100 million per year.6 With more healthcare workers and patients asking about e-cigarettes, the aim of this article is to provide an overview of e-cigarettes and the implications of their use for the dental team.

What are e-cigarettes?

E-cigarettes comprise three main components: a battery, a cartridge and an atomiser, which is an electronic heating element for vaporisation of the liquid. The basic types of e-cigarettes include the disposable e-cigarette, a rechargeable e-cigarette with replaceable cartridges prefilled with liquid, and a rechargeable e-cigarette with a liquid refillable cartridge/tank (Fig. 1).

Figure 1: Three types of e-cigarettes: disposable e-cigarette; rechargeable cartridge e-cigarette; and rechargeable liquid refillable e-cigarette, photographed by PSP Worsley
Figure 1

The cartridge contains a liquid known as e-liquid, e-juice, or smoke-juice. The ingredients may contain nicotine, flavourings, water, citric acid as well as either propylene glycol and/or glycerol. The nicotine concentration depends on the brand and the product, ranging from 0 mg/ml to 24 mg/ml and may be labelled as nicotine-free, or referred to as mild/low, regular/medium or strong/high. In addition e-liquids with 36 mg/ml to 50 mg/ml of nicotine are available.

A wide range of natural and/or artificial flavours may be incorporated into the nicotine or nicotine-free versions, for example, traditional tobacco flavours, fruit, chocolate and various novelty flavours such as candy floss and margarita.

The replaceable cartridges for e-cigarettes are preloaded with e-liquid, and bottles of 10, 30 or 50 ml of e-liquid are available for the liquid refillable e-cigarettes.

Depending on the e-cigarette device, activation of vaporisation of the e-liquid may occur when ‘drawing’ on the device, or by use of a switch, which activates the atomiser to vaporise liquid that can then be drawn into the lungs. This process may be termed either ‘vaping’ or ‘smoking’. In this article the use of an e-cigarette will be termed vaping, and the use of a tobacco cigarette termed smoking.

In contrast to a tobacco cigarette, which may provide between 10 to 20 puffs per cigarette and has a natural endpoint, the number of puffs from an e-cigarette depends on brand, product and the way it is used. The range for disposable and replaceable cartridges is reported to be from 150 puffs to 300 puffs, where 300 puffs is equivalent to 40 cigarettes7 and a 10 ml bottle of e-liquid used in refillable e-cigarettes is equivalent to 200 cigarettes.8 E-cigarettes are available to buy on the Internet, at dedicated e-cigarette shops, in the supermarkets and other retail shops, and at street vendors.

Who uses e-cigarettes and why?

E-cigarettes are relatively new on the UK market. Their use is mainly among tobacco smokers, which in England is 19.6% of the population.9

The results of the Smoking Toolkit Study (STS) on e-cigarettes in England showed that the ‘current use’ (people who are using e-cigarettes at the time of the survey) has steadily increased among smokers, rising from 2% in 2011 to 15% in 2013.9 The Action on Smoking and Health (ASH) survey on e-cigarettes found that current use among ex-smokers had increased from 1% in 2011 to 3% in 2012; among adults who had never smoked current users were 0%; current use among children aged 11 to 18 was rare and there was little use reported among children who had or who currently smoked.10

In the ASH survey 24% of smokers and 5% of ex-smokers had ‘tried’ e-cigarettes (people who had tried but no longer used e-cigarettes). Among adults who had never smoked 1% had tried them and among children who had never smoked 1% had tried them.10

While the use of electronic cigarettes in children is low in the UK, the results of surveys from the United States have revealed an increasing trend in the use of e-cigarettes among children.11

E-cigarettes are claimed to be cheaper than tobacco cigarettes. A price comparison by one company estimated the cost of using e-cigarettes to be 80% cheaper than smoking tobacco cigarettes.12 The estimated cost for an e-cigarette, equivalent to 20 tobacco cigarettes, is less than £213 compared to the average cost of about £7 for 20 tobacco cigarettes; the 20% tax on e-cigarettes is lower than the 80% tax on tobacco cigarettes.14 Users of e-cigarettes give a range of reasons for vaping, some of which are listed in Table 1.

Table 1: Reasons given for use of e-cigarettes1,9,10,15

What is the current legislation and regulation of e-cigarettes in the UK?

In the UK, e-cigarettes are regulated as general consumer products and have to meet the General Products Safety Regulations 2005, the Chemical (Hazard Information and Packaging for Supply) regulations 2009, and are monitored by Trading Standards.1 They are not subject to the stricter medicines regulations unless they claim or imply that they can assist in giving up smoking16 and at present no e-cigarettes are regulated as medical products.

The advertising of e-cigarettes is becoming reminiscent of the tobacco cigarette advertising of the past: glamorous, desirable, sexy, and fashionable, with marketing being directed at both smokers and non-smokers.2 Adverts for e-cigarettes are subject to few restrictions at present. The e-cigarette may not be shown in television advertisements but can be shown on posters, on the Internet etc. Advertisements for e-cigarettes cannot claim or imply that they are a smoking cessation tool, a harm reduction tool, harmless or risk-free unless there is evidence to support the claims.17 Despite these restrictions, a recent report found that e-cigarettes were being promoted as ‘a healthier and safer source of nicotine’ and ‘good for cutting down, quitting or switching from traditional cigarettes’.2 In 2014 the Committee of Advertising Practice (CAP) launched a public consultation to develop clear advertising rules for the e-cigarette industry.18

E-cigarettes are not subject to tobacco control measures and therefore they may be vaped in public spaces unless organisations have imposed restrictions on their use.

In March 2014 an Act was passed allowing for regulations to prohibit the sale of nicotine products, including e-cigarettes, to under 18-year-olds in England.19 The Welsh Government are considering a similar ban.20 Some e-cigarette manufacturers and retailers have put in place self-imposed sales restrictions to those aged 18 years and older.

What is the proposed legislation and regulation of e-cigarettes in the UK?

In June 2013, following consultations and research into e-cigarettes by the Medicine and Healthcare Regulatory Agency (MHRA), an announcement was made that the UK Government had ‘decided that the MHRA will regulate all nicotine containing products (NCPs) as medicines so that people using these products have the confidence that they are safe, are of the right quality and work’.21 Public Health England is in favour of the regulation of all NCPs, including e-cigarettes as medicines.22 These pronouncements concurred with the proposal from the European Commission to the European Parliament that in the revised version of the 2001 Tobacco Products Directive (TPD) e-cigarettes should be regulated as medicines. However, in February 2014 the European Parliament approved a revised EU Tobacco Products Directive (TPD).24 The TPD makes a distinction between e-cigarettes that make medicinal claims such as aiding smoking cessation, and e-cigarettes that don't, referred to as ‘consumer cigarettes’ in the TPD. E-cigarettes that make medicinal claims will be regulated under medicines regulation and ‘consumer e-cigarettes’ will need to meet the TPD regulations listed below:

  • Nicotine containing liquids placed on the market should not exceed 20 mg/ml

  • E-cigarettes placed on the market should deliver a consistent nicotine dose

  • E-cigarette products must be child and tamperproof

  • E-cigarettes must meet certain safety and quality requirements

  • E-cigarette packaging must include health warnings, information on addictiveness and toxicity and a list of all the ingredients.

In addition there is to be monitoring of the market for evidence of e-cigarettes leading to nicotine addiction or acting as a gateway to tobacco consumption. It will be up to each Member State to decide on age limits, regulation of flavouring and rules on ‘vape’ free environments.24,25 The decision by the European Parliament not to regulate all e-cigarettes as medical products ‘has raised some uncertainty about the MHRA licensing plans’.2 The MHRA will continue to advise e-cigarette companies to licence their products.23

What evidence is there about the safety, quality and efficacy of e-cigarettes?

There is increasing research into e-cigarettes but at present the evidence base for their safety, quality and efficacy is not extensive. In 2013, the World Health Organisation (WHO)26 stated: ‘the safety of ENDS has not been scientifically demonstrated’ and ‘the potential risks they pose for the health of users remain undetermined’. This concurs with the findings of the MHRA, which recently completed market and scientific research of NCPs including e-cigarettes. They concluded that, ‘although there is no evidence to suggest that using electronic cigarettes is more harmful than smoking tobacco cigarettes there remains a paucity of scientific evidence on the long-term effects’.16

In addition to the undetermined long-term safety concerns of the effect of e-cigarettes on health, variations have been found in the quality of the e-cigarette products in relation to the ingredients of the e-liquids, which could vary in nicotine concentration within the same batch; could contain additional additives and contaminants; and could vary in the effectiveness of nicotine delivery from devices.16 Concern was raised at a recent European Commission27 meeting by two e-cigarette associations that ‘there were still quality and safety issues with some products and that not all producers of electronic cigarettes were ‘responsible’ manufacturers'.

Although the safety of e-liquids for both short-term and long-term health requires further research, ASH5 has stated that ‘they are likely to be a safer alternative to smoking’. In a study of 20 tobacco cigarette smokers who substituted tobacco cigarettes with e-cigarettes for two weeks all the tobacco smoke toxins tested for were substantially reduced.28 A study on vapour produced from 12 brands of e-cigarettes, which analysed toxicants normally found in tobacco cigarette smoke, found that the toxicants (some of which were carcinogenic) examined for were present, but at a ratio of 9 to 450 times less than in tobacco smoke.29 Another study found that exhaled vapour produced from three models of e-cigarettes contained nicotine and that people in close proximity would be exposed to the nicotine but it would be at levels ten times lower than nicotine from tobacco cigarette smoke.30

While the use of ‘e-cigarettes may be useful in reducing the harm of cigarette smoking in those unable to quit’28 it ‘may involuntarily expose non-users to nicotine’.30

Nicotine is an addictive substance and can be toxic, however, studies on NRT have not found nicotine to be implicated in cardiovascular disease31 or in cancer.32 While tobacco is known to be harmful to periodontal health,33 nicotine itself may be implicated in adverse effects on the periodontium through various mechanisms such as peripheral vasoconstriction.34

The efficacy of e-cigarettes in smoking cessation

Quitting smoking by stopping abruptly or by gradual reduction with or without aids such as nicotine replacement therapy (NRT) and/or support35 has, until the 2013 National Institute for Care and Health Excellence (NICE) guidance on tobacco harm reduction,36 been the main approach to reducing tobacco consumption.

The STS9 showed that the percentage of smokers attempting to stop smoking in 2013 ranged from 29-36% and smokers trying to quit who used support in the form of smoking cessation services, over the counter NRT or medical prescriptions were increasingly using e-cigarettes to support their quit attempt. The efficacy of e-cigarettes as a smoking cessation tool has yet to be scientifically demonstrated26 but anecdotal findings from newspaper articles15 and comments from online newspaper threads indicate that some users are reporting that use of e-cigarettes has enabled them to quit smoking tobacco.

A recent randomised control study by Bullen et al.37 investigating quit rates using e-cigarettes and nicotine patches over a six month period found that there was no statistically significant difference between the quit rate in the group using e-cigarettes delivering nicotine (quit rate 7.3%), compared with the group using nicotine patches (quit rate 5.8%). An additional finding from the study was that, at six months, 57% of those in the e-cigarette delivering nicotine group had reduced their tobacco consumption by half or more.

The efficacy of e-cigarettes in harm reduction

Harm reduction may be defined as ‘the long-term use by smokers of less harmful non-tobacco products, with or without a quit attempt’.38 The recent NICE guidance on Tobacco harm reduction approaches to smoking36 advises that a tobacco harm reduction approach may be helpful for people who:

  • May not be able to stop smoking (or do not want to stop) in one step

  • May want to stop smoking, without necessarily giving up nicotine

  • May not be ready to stop smoking, but want to reduce the amount they smoke.

A broad range of harm reduction strategies are advised, including the use of NRTs, which are licensed nicotine products. E-cigarettes are not licenced as NRTs and because at present their safety, quality and efficacy cannot be assured, they are not recommended. Products on the market that are regulated as medicines, and mimic the hand to mouth action of smoking, are inhalators, for example Nicorette, NicAssist. The inhalators do not have an atomiser and the liquid nicotine concentration is 15 mg/ml.

Surveys are showing that, despite e-cigarettes not being recommended as a harm reduction approach, there is an increasing use of e-cigarettes by smokers to help them reduce the amount of tobacco they smoke,10 with 10% of smokers now using them as a harm reduction measure and this has overtaken NRTs.9

Evidence of e-cigarettes as a ‘gateway’ to tobacco use

There are concerns that the use of e-cigarettes containing nicotine, a highly addictive psychoactive drug, may act as a ‘gateway’ to the use of tobacco products by those who have never smoked.39,40 Some argue that it is preferable for those who decide they may wish to smoke to choose e-cigarettes rather than tobacco cigarettes.41 At present the surveys in the UK have shown that there is little uptake of e-cigarettes by children or those who have never smoked,10 but the de Andrade et al.2 report found marketing strategies targeted two groups: the committed smoker, who may think about quitting; and the younger social smoker and non-smoker. It may be too early in this emerging market to find evidence of e-cigarettes as a ‘gateway’ to smoking.

Evidence of vaping renormalising smoking

Smoking was a social norm in the UK in the 1950s and 1960s, advertised widely and allowed in public places, on transport and often in the workplace. The comprehensive range of tobacco control measures introduced gradually over recent years has meant that many of those in their early twenties today have grown up without the same exposure to smoking behaviours as experienced by their parents/carers or grandparents. There is a concern that vaping, which mimics smoking behaviour and is being widely advertised and allowed anywhere (unless banned) may renormalise smoking.38,42 Distinguishing between vaping and smoking may be obvious for some but not for others, for example, children43 – it may be difficult to police and it may be too early for research to establish if, or how, vaping changes the perceptions of smoking.

What do We Tell Patients?

Advice about e-cigarettes for patients

Dental teams already have an important role to play in advising patients to cease tobacco consumption. A recent publication of the second edition of Smokefree and smiling44 reiterated the advice to be given to patients to aid cessation of tobacco use. At the moment e-cigarette use as a smoking cessation tool is not supported.22 However, patients may be using and asking the dental team about e-cigarettes, so what do we tell them? Based on the literature reviewed above, current advice about e-cigarettes for patients is summarised in Table 2. However, dentists and dental care professionals need to recognise the potential for changes to this advice as regulations24 change and findings from research on the safety and effectiveness of e-cigarettes are published.

Table 2: Advice about e-cigarettes for patients (April 2014)

Permission or prohibition of e-cigarette use on your premises

With the lack of regulation and legislation regarding where e-cigarettes can be vaped, organisations such as train operators, chains of pubs, a number of schools and work organisations have implemented their own regulations.

ASH43 has produced a comprehensive guidance sheet with five questions to ask (Table 3) before deciding whether to permit or prohibit e-cigarette use on premises.

Table 3: Questions to ask when deciding to permit or prohibit e-cigarette use35

Knowledge of current legislation and regulations as well as the safety of e-cigarettes and their potential to renormalise smoking behaviour may help inform decisions on whether to permit or prohibit use of e-cigarettes on your premises.

What are the public health arguments for and against e-cigarettes?

Statistics from Cancer Research UK45 show that tobacco consumption is the ‘single greatest cause of preventable illness and early death with an estimated 102,000 people dying in the UK in 2009 from smoking-related-diseases including cancers’. Some argue that e-cigarettes may be a potential revolution to public health41,46because there is acceptance that they are likely to be less harmful than tobacco cigarettes,5 that e-cigarette use is predominantly by former smokers10 and studies show that their use can reduce tobacco consumption.37

While some suggest that is it preferable that adolescents try e-cigarettes rather than tobacco cigarettes,41 others are concerned that the marketing, combined with the lack of regulations, may lead to widespread use, a re-socialising of smoking,42 and an undermining of the prevention and cessation services.1 Whether e-cigarettes are an effective smoking cessation tool and harm reduction tool has yet to be established. Nicotine is highly addictive, and whether vaping of e-cigarettes will perpetuate nicotine use or act as a gateway to smoking is as yet unknown.


Further research is needed on the safety, quality and effectiveness of e-cigarettes and also on their efficacy as a smoking cessation and harm reduction tool. With the rapid expansion of this market and the availability of new and changing products, smokers, former smokers and those who have never smoked are already deciding the purpose of e-cigarettes. Delays in regulation and legislation may potentially allow the markets to determine the course of their use. Meanwhile, as health professionals, we need to be able to answer the questions raised by patients about e-cigarettes and keep abreast of this rapidly developing market.

This article was originally published in the BDJ on 25 July 2014 (217: 91-95).


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Author information


  1. School of Clinical Dentistry, Claremont Crescent, Sheffield, S10 2TA

    • D. J. Worsley
  2. Consultant in Dental Public Health, Public Health England, South Yorkshire Team, Unit C, Meadow Court, Hayland Street, Sheffield, S9 1BY

    • K. Jones
  3. School of Clinical Dentistry, Claremont Crescent, Sheffield, S10 2TA

    • Z. Marshman


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