A randomized controlled trial of four financial-incentive programmes for smoking cessation finds that reward-based schemes lead to sustained abstinence, but low public acceptability of such schemes threatens their adoption.
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Marteau, T., Mantzari, E. The case for pay to quit. Nature 523, 40–41 (2015). https://doi.org/10.1038/523040a
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DOI: https://doi.org/10.1038/523040a