For centuries, scientists have been bombarded with pleas for plain language. Why have these pleas had no effect, when the problem of unreadable prose could be solved at a stroke?
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Gregory, M. The infectiousness of pompous prose. Nature 360, 11–12 (1992). https://doi.org/10.1038/360011a0
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DOI: https://doi.org/10.1038/360011a0
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