Book Review | Published:

[Short Reviews]

Nature volume 145, page 137 (27 January 1940) | Download Citation



IT is regarded at least as important to be able to sell an article as to make it: indeed the salesmen are more highly remunerated than the technical workers. Whilst personality is the greatest asset for a salesman, there is growing up a science of salesmanship and management which is evidenced by the increasing number of books dealing with various aspects of the subject.

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