Abstract
UP to the time of the great depression in the United States, the average wage-earner there was more concerned with increasing his money income than his real income. During the depression millions of families were forced, in the attempt to maintain customary standards of living on falling incomes, to search for 100 cents’ value in every dollar spent. As a result, there has been a steady growth of interest in the problems of the consumer, and the present volume is a comprehensive study of the difficulties that beset him (or her, as the case may be) in obtaining the desired goods at the lowest price.
The Consumer-Buyer and the Market
By Jessie V. Coles. Pp. xviii + 596. (New York: John Wiley and Sons, Inc.; London: Chapman and Hall, Ltd., 1938.) 17s. 6d. net.
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W., R. Miscellany. Nature 144, 195–196 (1939). https://doi.org/10.1038/144195d0
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DOI: https://doi.org/10.1038/144195d0
