Abstract
THE present-day policy of the Post Office is based on a recognition of the fact that the Post Office is not only a Government Department, but is also one of the largest businesses in Great Britain. In pur suance of this recognition, recent developments have included the establishment of a Public Relations Department, with an organisation for employing all the most modern methods of publicity at its disposal. An interesting account of the policy being followed by this department is given in a recently published pamphlet entitled, “Post Office Publicity”. This pamphlet is the eighth of a series of Post Office Green Papers (London: H.M. Stationery Office. §d. net), previous issues of which have dealt with the air mail service and with various aspects of tele graph and telephone communication. The text of the pamphlet has been adapted from a lecture recently given by Sir Stephen Tallents, Public Relations Officer of the General Post Office, and it is illustrated by a selection of photographs and repro ductions of posters and pamphlets already issued by the Post Office. This pamphlet shows how recent advances in the arts of press advertising and exhibi tion display and the arrival of new forms of communi cation in films and broadcasting have coincided with the growth of the new need of correctly-balanced publicity. The methods by which the Post Office is pursuing these purposes are clearly described. These include press advertising, the supply of posters of high artistic quality for public display and for use in schools, and the participation in public ex hibitions of various kinds, and the temporary leasing of shops in important centres for the display of Post Office activities and equipment. Finally, the G.P.O. Film Unit produces and circulates films which illustrate vividly the great variety of Post Office work.
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Post Office Publicity. Nature 136, 137 (1935). https://doi.org/10.1038/136137b0
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DOI: https://doi.org/10.1038/136137b0