Abstract
PUBLICITY is a kind of vitamin or hormone essential for the proper growth of an industry. Like those accessories, it needs to be used constantly, judiciously and in appropriately small doses; an excess may do more harm than good, and the different varieties are more or less specific in their action. After a period of unrestrained enthusiasm, during which we sought rapidly to restore supposed deficiencies in vitamins of every alphabetical designation, we have learned to submit our requirements to the examination and prescription of experts; likewise we are learning that the best publicity is that which is well planned and well informed, that which is presented through the right channels by those best qualified, and that in which reality and literal truth are the corner-stones. The British chemical industry has been represented at many exhibitions, but for many years no demonstration of its ramifications and of the excellence of its products has been so comprehensive as that which has been arranged for the Brussels Universal and International Exhibition, 1935, opened by King Leopold on April 27. The exhibit, which is located in the British Government Pavilion, has been organised by the Association of British Chemical Manufacturers on a national basis; all sections of the industry have co-operated in its organisation and industrial firms have sunk their identity in order that the display might be truly national. It has been designed to show, by a series of tableaux, the modern applications in industry of selected chemicals. There are six main sections: heavy chemicals, agricultural chemicals, dyestuffs, coal-tar products, fine chemicals, and pharmaceutical chemicals; there are also exhibits of rayon and of the products of the new plastics or synthetic resin industry.
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Chemical Industry at the Brussels Exhibition. Nature 135, 757 (1935). https://doi.org/10.1038/135757a0
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DOI: https://doi.org/10.1038/135757a0