A serial entrepreneur learns that the world's most exciting, groundbreaking technology is pointless if it is unable to address an urgent and relevant need.
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References
Gerngross, T.U. Nat. Biotechnol. 17, 541–544 (1999).
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Gerngross, T. It's the problem, stupid!. Nat Biotechnol 30, 742–744 (2012). https://doi.org/10.1038/nbt.2301
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DOI: https://doi.org/10.1038/nbt.2301