On Valentine's Day this year, the British Dental Industry Association (BDIA) showed their love for the UK dental press at the Tate Modern while unveiling the new identity and strapline for this year's BDIA Dental Showcase.

The Tate Modern is the most visited modern art gallery in the world and offers the general public the opportunity to view some of the most iconic and innovative pieces of modern art ever created. Similarly, BDIA Dental Showcase is the biggest event in the UK dental calendar, regularly attracting around 10,000 members of the dental profession keen to experience the latest dental products, services and innovations. Hence, the exhibition's new strapline: Putting innovation into practice.

Almost 250 leading dental companies have already booked to exhibit at BDIA Dental Showcase. The event takes place from 9-11 October 2014 at ExCeL London. For further information visit www.dentalshowcase.com.