Ninety-two percent of UK dentists are aware of the British Dental Journal, according to the British Dental Trade Association (BDTA) Dental Media Readership Survey 2013. The most-read or looked at dental publications are the BDJ and BDA News, and along with Dental Update, these are also the most regularly read dental publications and have the highest proportion of readers reading cover to cover.
Of the 515 dentists who completed the survey, respondents tend to look at dental news or clinical/scientific articles the most, depending on the publication.
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We read the BDJ. Br Dent J 215, 63 (2013). https://doi.org/10.1038/sj.bdj.2013.705
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DOI: https://doi.org/10.1038/sj.bdj.2013.705