Oral-B has enhanced the formula of their innovative Pro-Expert toothpaste even further with the introduction of Oral-B Pro-Expert Gum Protection. In addition to the powerful combination of stabilised stannous fluoride and polyphosphate, Pro-Expert Gum Protection also includes stannous chloride. This ingredient results in 70% more bioavailable stannous, enhancing the bacteriostatic and bactericidal properties of the formula. Patients are protected against plaque and calculus formation, caries development, dentinal hypersensitivity, staining and oral malodour.

Oral-B now also offers Pro-Expert Premium Pro Flex, a manual toothbrush with flexible 'wings' which allow it to adjust to the unique contours of an individual's teeth and gums. These wings are flexible but firm enough to facilitate a 35% greater plaque reduction at the gingival margin versus an ADA standard brush.

In complement to their other products, Oral-B has introduced Pro-Expert Premium Floss which has a monofilament strand that is non-shredding and slips easily between the tightest of contacts.

Delegates at the British Dental Conference and Exhibition were lucky enough to receive samples of new Oral-B products in their delegate bags.