Philips will be showcasing several clinically significant new products on its stand at the British Dental Conference and Exhibition and in the event's Innovation zone.

As a result of continued research and development, Philips has made further inroads into the technology of brushing and interproximal cleaning, and the show marks the UK debut of new products which add even more depth and breadth to its already comprehensive Sonicare oral healthcare portfolio.

The event will also give Philips the chance to talk to delegates about the positive opportunities tooth whitening presents following EU regulation changes, and on its stand will be demonstrating the most recent whitening innovations which build on the Zoom legacy.

Now that it has such a broad range Philips has launched a direct sales operation which will enable dental professionals to obtain all their oral health and tooth whitening products directly from the company for the first time. Traditionally, dental professionals have accessed education, training and support from Philips, but the company was asked myriad times to add a sales operation to its long list of services, which it has now introduced.

More information can be obtained from stand J06, in the Innovation zone, by visiting via www.sonicare.com or by telephoning 0800 0567 222.