Close to 100 dental practices in the UK are now using Vibraject, the small vibrating device which attaches to a dental syringe and removes or reduces the pain of an injection, is currently catching on in the dental profession.

As part of the campaign, a new website – www.vibraject.co.uk – was launched in February. It includes patient and dentist testimonials as well as a list of dental practices across the country which have Vibraject. Dental professionals who invest in Vibraject are given stickers so they can proclaim and promote their commitment to pain-free dentistry with a 'Vibraject here' sign.

It's estimated that 25% of adults in the UK delay seeking help for a painful dental condition due to dental anxiety. For many, the anxiety is caused by needle phobia. When Vibraject is used to give a local anaesthetic, many patients don't even know they have had an injection. It offers huge emotional relief to the needle phobic and unusually pain sensitive.

Vibraject dentists say the device helps enormously with treatment as they know their patients are comfortable and the feedback they receive is overwhelmingly positive – particularly from children who have nicknamed it 'the buzzy thing'. It has the potential for the next generation of children to view dental treatment very differently to their parents by eliminating the fear of injections.

www.vibraject.co.uk