Church & Dwight UK Ltd, the makers of Arm & Hammer toothpaste, have relaunched Enamel Care Sensitive toothpaste with an improved formula that fixes the cause of sensitive teeth and is clinically proven to provide pain relief for up to 16 weeks. With 73% of adults in Britain suffering from sensitive teeth, Enamel Care Sensitive provides lasting pain relief. Unlike other sensitive toothpastes that temporarily mask the symptoms of sensitive teeth, Enamel Care Sensitive is the only sensitive toothpaste with Liquid Calcium proven to fix the cause.

The improved Arm & Hammer Enamel Care Sensitive formula uses the simple science of baking soda to give you a 'wow' deep clean that you can really feel, for visibly healthy white teeth and fresh breath.

Baking soda is a natural cleansing agent that breaks down in brushing to reach deep down into the microscopic crevices on the tooth surface, giving stain removal and whitening without the abrasive silica that other toothpastes use.

www.armandhammer.co.uk