Much of the study of cognition has focused on identifying universal principles and has thereby marginalized approaches that consider culture and context. However, embracing context can lead to better methods for identifying universality.
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Thomas, A.K. Studying cognition in context to identify universal principles. Nat Rev Psychol 2, 453–454 (2023). https://doi.org/10.1038/s44159-023-00209-5
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DOI: https://doi.org/10.1038/s44159-023-00209-5