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Breaking cognitive barriers to a sustainable future

As humans, our decision-making process is biased towards maintaining the status quo, even if an alternative choice has substantial long-term benefits. This cognitive myopia and present bias, when applied to decisions that affect sustainability, could be threatening our future.

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Author information

Affiliations

  1. Elke U. Weber is the Gerhard R. Andlinger Professor in Energy and the Environment and Professor of Psychology and Public Affairs at Princeton University, Andlinger Center, Room 216, 86 Olden Street, Princeton, New Jersey 08544, USA.

    • Elke U. Weber

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Corresponding author

Correspondence to Elke U. Weber.