Thinking of creating your own company? Perseverance, pragmatism, flexibility and truly understanding your customers' needs are all vital ingredients for success.
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Murray, R. Building a successful university start-up. Nature Photon 10, 618–620 (2016). https://doi.org/10.1038/nphoton.2016.187
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DOI: https://doi.org/10.1038/nphoton.2016.187
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