Commentary

One has to wonder at the origin, purpose and motives of this research, purely on the basis that it was funded by Philip Morris international, the largest multinational tobacco company in the world. It had a global income of US$8.8 billion in 2007 with an increasing share of the international market.1 their website (www.philipmorrisinternational.com) also shows that they are involved in the production of both cigarette and smokeless tobacco products, and the primary mission of the company is the corporate interests of its shareholders.

Without doubting the scientific ethics of the individual authors, it is disappointing that such thoughts and doubts must arise while reading this paper. There is a well-documented, significant debate on whether tobacco industry-funded research or, as in this case, internal tobacco company research is ethical and whether it should be published in the scientific literature at all.2, 3 Philip Morris' companies and experts have a long history of involvement in this controversy.4, 5 On the plus side for this present study, the authors' conflicts of interest are up front, declared and not hidden.

The main conclusions of the paper are that smokeless tobacco products have “at most a minor increased risk of oral cancer”, and that there is no “direct effect of smokeless tobacco itself”. Despite claims in the paper of a more robust and inclusive approach, a number of methodological issues may not have been fully considered. There are no guidelines for undertaking meta-analyses of observational studies as there are for interventional studies (eg, Cochrane guidelines).6 nevertheless the meta-analysis of observational studies in epidemiology group7 provide a robust reporting framework for such studies. A number of key areas could have been given more attention to reduce the potential risks of bias in this meta-analysis, including:

  • A fully documented systematic search strategy (including wider database search and attempts to include published and unpublished data);

  • Documentation of data abstraction (including multiple assessors and blinding);

  • Quality assessment of the included studies and sensitivity analysis based on study quality.

  • Although reasonable attempts were made to adjust for the influence of confounding factors such as smoking and alcohol, this can only really be done with a pooled analysis of individual patient data (IPD). However this may not be possible as the original data may no longer available in the case of older studies.

  • Furthermore, the findings of this meta-analysis contradict a similar earlier analysis,8 which had excluded studies from India and other Eastern countries where processed tobacco is not comparable with that used in the west, and the review and conclusions of the world health organization international agency on research on cancer's (IARC),9 who maintain that:

  • “there is sufficient evidence in humans for the carcinogenicity of smokeless tobacco”;

  • “smokeless tobacco causes cancers of the oral cavity and pancreas”;

“there is sufficient evidence in experimental animals for the carcinogenicity of moist snuff”;

And conclude that smokeless tobacco is carcinogenic to humans.

As this new meta-analysis goes against IARC'S view, only contains two studies published since the Rodu review,8 (although it did include other earlier studies not considered by Rodu) and has a number of methodological issues in addition to my concerns about the origins and motives of the paper, I feel that it merely clouds rather than clarifies the question.