Last year, Pfizer joined the growing ranks of pharmaceutical firms with a digital strategy leader on their executive management teams. Lidia Fonseca, Pfizer’s first Chief Digital & Technology Officer, stepped into this role with a broad remit to set the company’s digital goals in drug discovery and development, operational processes and manufacturing, product sales, patient-facing experiences and more. No small task before COVID-19, the global pandemic has now forced companies to embrace digital tactics more than ever. Fonseca spoke with Asher Mullard about Pfizer’s pre-COVID-19 digital priorities, and how the pandemic has changed things.