The growing scarcity of freshwater due to rising water demands and a changing climate is increasingly seen as a major risk for the global economy. Consumer awareness, private sector initiatives, governmental regulation and targeted investments are urgently needed to move towards sustainable water use.
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Hoekstra, A. Water scarcity challenges to business. Nature Clim Change 4, 318–320 (2014). https://doi.org/10.1038/nclimate2214
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DOI: https://doi.org/10.1038/nclimate2214