Beverly Hills Formula has launched new Beverly Hills Formula Gum Strengthening toothpaste. Using a combination of gum strengthening and anti-bacterial agents, it claims regular brushing with its latest whitening toothpaste will help nourish and strengthen gums, fight plaque, re-mineralise and harden tooth enamel for cavity protection and leave your breath smelling fresher.

This formulation contains allantoin, co-enzyme Q10, fluoride, folic acid, horse chestnut, hydrated silica, vitamin E and vitamin B5, providing superior anti-inflammatory properties. The natural silica thoroughly cleanses teeth without damaging tooth enamel. Teeth will also benefit from improved stain removal and whitening ingredients. It is available in Total Protection and Sensitive. For further information visit www.beverlyhillsformula.com.