A mouth watering range of new waiting room materials have been produced to stimulate interest in Sonicare which feature the theme ‘A healthier lifesmile’. The campaign highlights the importance of a healthy lifestyle — which naturally includes caring for the teeth. To complement the campaign, a £10 cash-back incentive has been initiated to stimulate interest. The materials for the dental practice include posters, A4 and A5 sized showcards, leaflets which can be posted or inserted in a leaflet dispenser, and patient appointment cards.
Also free for every practice are three easy-to-read-and-understand leaflets which have been produced to educate patients about the risks of periodontal disease and coronary heart disease, diabetes and preterm low birth weight babies. These are complemented by a general overarching leaflet about the newest Sonicare, the e9000 — which explains the benefits of the new mini brush head and two speed power handle.
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A healthier lifesmile. Vital 3, 48 (2006). https://doi.org/10.1038/vital527
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DOI: https://doi.org/10.1038/vital527