Beverly Hills Formula have launched the new Active 10 products range (available in two variants: Total Protection and Sensitive) to add to its existing range of teeth whitening toothpastes.

As its name suggests, Active 10 is a formula that benefits from ten health promoting agents which not only protect teeth and gums and promote whitening, but also improve and maintain a healthy mouth. The toothpaste offers total protection, whitening and intense cleaning with plaque control, low abrasion, gum protection, enamel care and remineralisation. It also has an anti-inflammatory action, anti-cavity protection and promotes fresh breath.