Aquafresh manufacturers GSK have teamed up with upcycling company TerraCycle UK to launch the Aquafresh oral care Brigade, a recycling fundraiser which encourages schools to collect used toothbrushes and toothpaste tubes to be recycled and upcycled into everyday products.

For every product brought in for recycling, 2p will be donated to a charity of the school's choice. The scheme teaches children about resource conservation whilst reinforcing good dental hygiene through educational materials on brushing for kids.

The scheme works well with the interactive oral care education programme ‘Brushing Buddies’ launched by the Aquafresh team last year, designed for children aged 3–6.

For more information visit: www.terracycle.co.uk.

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