This year's British Dental Health Foundation National Smile Month (NSM) campaign was boosted by the involvement of the retail sector, according to P&G, one of the sponsors. P&G believe the expansion into retail was a logical progression for the campaign. The manufacturer of Oral-B has strong links with retail partners including Amazon, Superdrug, Argos, Sainsbury's, Morrisons and Tesco. Razi Hyder, Country Manager at P&G commented: ‘We've worked hard with these retailers to extend and increase the visibility of the campaign. The combined effort of the profession and retailers will strengthen the campaign and make sure the key oral health messages are seen by a larger audience.’

Reader response number 55