Oral-B CrossAction toothbrushes are to be re-named Oral-B Pro-Expert CrossAction. The name change is part of a repackaging design to help consumers differentiate the brush from the plethora of manual toothbrushes on offer at most retail outlets.

Pro-Expert CrossAction incorporates multi-tufted, flat trimmed, end-rounded filaments which have been cleverly angled at 16° in both directions to provide a brushing action that penetrates, lifts and sweeps plaque away on both forwards and backwards strokes. This enhanced capability removes plaque specifically from the areas normally least well served by brushing: the gingival margins, approximal surfaces and distal molars.

Pro-Expert CrossAction is a contemporary brush with design features that provide discernible patient benefits.

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