The brand Get More Vitamins is proving increasingly popular. It was incorporated in 2013 by Chris Arrigoni and Steve Norris when they saw an opportunity to create products that offered consumers daily doses of vitamins in convenient and healthy formats.

Their first concept was Get More Vitamin Drinks – all made with spring water, natural fruit flavours and five calories per bottle. Sugar-free, the Get More 500 ml range includes Vitamin A, B, C, D and Multivitamin variants comprising a blend of still and sparkling drinks.

The 330 ml Get More Kids sports-cap range is also available in Vitamin C, Vitamin D and Multivitamins.

The drinks have been highly successful and are now available nationwide in retailers such as Tesco, Sainsbury's, Asda, WH Smith, Spar, Roadchef and Center Parcs amongst others, as well online on Ocado and Amazon.

Soon after this launch, Arrigoni and Norris came up with the idea of a vitamin-enhanced chewing gum and developed it.

They have recently launched the new Get More Multivitamin Chewing Gum. Each piece of sugar-free gum provides a 25% daily dose of 10 vitamins – B1, B3, B6, B7, B9, B12, C, D, E and K – and is available in two flavours, spearmint and peppermint.